Shopper Marketing Manager
Job Location:
Manchester - UK
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Shopper Marketing Manager
About the Role
As the Shopper Marketing Manager you will connect brand retail media and in-store activation turning shopper insight into measurable growth. This is an opportunity to translate shopper customer and brand strategies into integrated omnichannel plans.
Connecting consumers from awareness to purchase across offsite onsite and in-store touchpoints your impact will be to unlock growth optimize investment and maximise ROI.
Youll shape the path to purchase by leading integrated activation across every shopper touchpoint with commercial outcomes at the centre.
What You Will Do
- Lead integrated shopper activation and retail media plans with selected customers and Retail Media Networks.
- Build retailer-specific audience and activation strategies.
- Turn shopper and category insight into conversion-driving activity.
- Deliver campaigns across POS digital retail media and in-store.
- Partner across Sales Category Brand eCommerce retailers and agencies.
- Track performance and use insight to improve ROI.
Who You Are
- Previous FMCG experience in shopper trade customer or retail marketing.
- Strong knowledge of shopper behaviour category management and retail activation.
- Proven omnichannel and retail media planning experience across key customers and
- undefined
- Commercial judgement across brand category and customer priorities.
- Strong stakeholder project management and analytical skills.
- Familiarity with NielsenIQ Kantar Circana or retailer insight platforms.
What We Can Offer You
Our purpose Breaking Barriers to Well-being provides meaning to everything we do. Working at Essity means a chance to improve well-being for people and opportunities to drive positive change for the society and the environment. As an employee at Essity you will belong to an organization where you feel valued and supported to grow and challenged to generate business results in a collaborative and open atmosphere.
Innovate for GoodExcel Together Be You with Us
#Hybrid #LI-TH1 #Essity-UK
Required Experience:
Manager
About Company
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-be ... View more
