SEO Manager

Role Description SEO manager

About Greenpark

Greenpark is a global award-winning digital agency specialising in omnichannel search and raison detre is to create amazing content that people and algorithms love. How Through data-led and performance-driven search and social contentto help brands create meaningful connections that impact peoples lives. Our unique expertise in Omnichannel Search & Insights Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever Campari Group AIA Sanofi Nestle Lipton Kimberley Clark Straumann Ricola Globe Telecom and more.

Want the real inside scoop Our Playbook gives you a peek into how we work collaborate and get things done at Greenpark. Check it out here

Our Values

As a company we strive and act together in our ambition to make a positive impact for the people and brands we serve we do everything with kindness and respect at the core. We Strive Acting Together With Kindnessare the values that guide us.

About the role

Were looking for an experienced SEO manager to lead organic search strategy and execution across one of our key B2B accounts. Youll own technical SEO content strategy and performance reporting while also bringing a commercial mindset that extends beyond rankings and traffic into on-site conversion and how brands show up in AI-driven search experiences.

What youll do

• Strategy and planning

• Contribute to and own SEO strategies aligned to client or business objectives.

• Conduct keyword research competitor analysis and market opportunity assessments.

• Build and prioritise roadmaps balancing technical fixes content and authority building.

• Delegate fixes to relevant teams and guide these through to completion.

Technical SEO

• Lead technical SEO audits.

• Manage or advise on migrations redirect mapping canonicalisation and structured data.

• Work with developers to implement fixes and monitor post-launch performance.

• Use a wide range of tools to measure and report on progress such as Screaming Frog Semrush Profound and Adobe Analytics.

Content and on-page

• Guide content teams on search intent topical coverage and on-page optimisation.

• Review and improve existing content for performance and relevance.

• Ensure content structure supports both traditional search and emerging AI-driven discovery.

Reporting and analysis

• Report on rankings traffic and visibility.

• Translate data into clear commercial insights for clients or stakeholders.

• Monitor algorithm updates and adjust strategy accordingly.

Client or stakeholder management

• Confidently converse with senior stakeholders about the impact of your implementations.

• Manage day-to-day relationships and identify opportunities to expand scope.

About you

Essential

• 3 years experience in an SEO-focused role agency or in-house.

• Strong technical SEO knowledge.

• Proficiency with SEO and the already discussed toolset.

• Confident communicating technical findings to non-technical stakeholders.

• Experience managing or contributing to website migrations.

Desirable CRO

• Working knowledge of conversion rate optimisation principles: landing page structure calls to action user journey friction points

• Comfortable proposing simple A/B test hypotheses that sit alongside SEO recommendations.

Desirable AI visibility

• Awareness of how content is surfaced in AI-driven search experiences (e.g. AI Overviews ChatGPT Perplexity) and how this differs from traditional SERP visibility.

• Understanding of how structured data clear entity signals and authoritative content contribute to being cited or referenced by AI systems.

Nice to have

• Experience across both B2B and consumer sectors

• Familiarity with international or multilingual SEO

• Basic understanding of paid search or wider complementary digital marketing channels

• You
  live & breathe Greenparks core values We Strive Acting Together With Kindness -
  championing openness respect innovation and teamwork - so that every interaction both internally and externally reflects our commitment to our values.

How well support you

• 25 days of holidays per year UK bank holidays and your birthday off.

• Christmas Closure - (extra days on top of your holiday allowance)

• A monthly entertainment subscription paid by the company (e.g. Amazon Prime Netflix Spotify etc)

• Private pension and private healthcare insurance.

• Access to VDU Eye Tests and Employee Assistance Programme (EAP).

• Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards).

• LinkedIn Learning Access to a leading online learning platform which offers a wide variety of courses including business creative and technical skills.

• Referral Bonus Scheme.

• Social Events Join us for our major annual social events: Spring Summer Halloween and Christmas parties plus many other ad-hoc events.

• Enhanced maternity/paternityleave allowances.

• WFA policy work from abroad for up to 4 weeks per year.

• Yearly Calm subscription

At Greenpark we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background identity and experience across our global workforce. By fostering a culture of respect inclusivity and collaboration were committed to ensuring everyones voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other protected characteristics.

Required Experience:

Manager