SEO GEO Content Writer

Role: SEO / GEOContent Writer
Contract: Permanent
Shift Pattern: Full Time
Hours: 37.50
Recruitment Partner: Matthew Nelligan


Join Our Team as an SEO / GEO Content Writer at Boots in Nottingham Beeston!

Are you passionate about wellness and skilled in crafting engaging content Boots is looking for a talented SEO / GEO Content Writer to join our dynamic Digital team. This is a fantastic opportunity to make a real impact in our Health Hub where your insights will help shape high-quality editorial content that resonates with our customers.

Why Boots

At Boots we believe in building a brilliant environment for our people. Every day our colleagues deliver care confidence and connection in communities across the UK and Ireland. We recognise the brilliance you bring and provide the trust support and opportunities for you to grow further.

What Youll Do:

As our SEO / GEO Content Writer you will:

• Create Insight-Driven Content: Use tools like Pi Datametrics and Google Trends to identify content gaps and emerging wellness themes translating insights into actionable recommendations.

• Write Engaging Editorial Content: Craft long-form wellness articles that are accurate engaging and aligned with our brand voice and regulatory requirements.

• Optimise for SEO: Ensure all content is optimised for search engines following best practices to enhance visibility and impact.

• Monitor Performance: Review analytics to refine content effectiveness and recommend improvements for organic growth.

What Were Looking For:

• Proven experience in creating long-form editorial content ideally in wellness or health sectors.

• Strong understanding of SEO principles and hands-on experience with SEO tools.

• Handson experience with SEO/insight tools (e.g. Pi Datametrics Semrush Ahrefs Search Console)

• Excellent writing skills with the ability to adapt tone and structure to brand guidelines.

• A passion for wellness culture and trends with a proactive and curious mindset.

• Ability to work at pace and adapt within a fastmoving environment

Whats in It for You

• Competitive Salary & Benefits: Enjoy a generous employee discount enhanced maternity/paternity/adoption leave pay and a Boots Retirement Savings Plan with up to 12% company contribution.

• Supportive Environment: Work in a collaborative team that values your contributions and encourages your development.

• Career Growth: This role offers the chance to shape impactful content seen by millions with opportunities to grow into more strategic responsibilities.

Ready to Make a Difference

If youre excited about the opportunity to join Boots and contribute to our mission of enhancing customer wellbeing wed love to hear from you! Apply now and be part of a team that champions inclusion and values individuality.

Whats Next

Our team will be in touch to let you know the outcome of your application or to arrange next steps. We are open to discussing part-time and job share options and were happy to provide reasonable adjustments to support you throughout the application process.

Be brilliant with Boots!#BootsCareers #SEOContentWriter #Wellness #JoinUs #BeBrilliant