Senior UA Manager

Level Up Your Career with Zynga!

At Zynga we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive our games have been downloaded over 6 billion timesconnecting players in 175 countries through fun strategy and a little friendly competition.

From thrilling casino spins to epic strategy battles mind-bending puzzles and social word challenges our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille Words With Friends Zynga Poker Game of Thrones Slots Casino Wizard of Oz Slots Hit it Rich! Slots Wonka Slots Top Eleven Toon Blast Empires & Puzzles Merge Dragons! CSR Racing Harry Potter: Puzzles & Spells Match Factory and Color Block Jamplus many more!

Founded in 2007 and headquartered in California our teams span North America Europe and Asia working together to craft unforgettable gaming experiences. Whether youre spinning strategizing matching or competing Zynga is where fun meets innovationand where you can take your career to the next level.

Join us and be part of the play!

We are looking for a high-impact Senior User Acquisition Manager & New Games Lead to spearhead the growth of our newest titles. This is a dual-threat role: you will be the strategic architect for new game launches while maintaining a hands-on-keys approach to scaling campaigns.

At this level we arent just looking for a campaign manager; we need a launch specialist. You likely come from a high-volume publishing background (Hyper-casual or Hybrid-casual) and are accustomed to the fail fast scale faster mentality. You will sit at the heart of our London operations working across Gram Games and other Zynga studios to turn new concepts into global hits.

Responsibilities

• Design and execute the UA go-to-market strategy for a pipeline of new titles moving from soft launch to global scale.
• Manage daily operations across social SDK networks and programmatic channels with a focus on rapid iteration.
• Take full ownership of budgets and ROAS targets utilizing your P5-level expertise to navigate complex privacy landscapes (ATT SKAN 4.0).
• Partner deeply with Creative Labs to brief test and iterate on high-performing assets specifically focusing on Improving IPM and CTR in competitive markets.
• Act as the UA lead for Gram Games bridging the gap between Product BI and Monetization teams.
• Share best practices across the Zynga network and mentor junior team members on launch frameworks and data analysis.

Requirements

• 4 Years of Experience in mobile UA or performance marketing specifically within the mobile gaming sector.
• Experience in a high-volume environment (Hyper or Hybrid-casual) where you have successfully released and scaled multiple games.
• Advanced analytical skills. You dont just read dashboards; you find the why behind the numbers.
• Deep understanding of MMPs SKAdNetwork and the technical nuances of tracking and attribution.
• You thrive in fast-paced environments and can pivot strategies quickly based on real-time performance data.
• Expert-level Excel/Google Sheets; SQL knowledge is highly preferred.

Nice to Have

• Prior experience specifically within the London gaming ecosystem.
• Deep understanding of ad monetization and its interplay with UA (LTV modeling).
• Experience managing seven-figure monthly budgets for top-tier global titles.

• Highly competitive salary
• Private medical care
• Company bonus scheme
• Awesome onsite chef serving breakfast lunch and lots of treats (naughty and nice)
• Life insurance and a favorable pension scheme
• Healthcare cash plan including dental and optical coverage
• Amazing tech to work with and consoles to play and relax with everywhere you look!

#LI-Hybrid

We are proud to be an equal opportunity employer which means we are committed to creating and celebrating diverse thoughts cultures and backgrounds throughout our organization. Employment with us is based on substantive ability objective qualifications and work ethic not an individuals race creed color religion sex or gender gender identity or expression sexual orientation national origin or ancestry alienage or citizenship status physical or mental disability pregnancy age genetic information veteran status marital status status as a victim of domestic violence or sex offenses reproductive health decision or any other characteristics protected by applicable law.

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