Senior Store Manager (Experience and Commercial Performance) NEW NIKE LONDON FLAGSHIP

Senior Head Coach Flagship Experience & Commercial Excellence

StartDate:October 2026

Step intothe future ofsportretailas theNike London Flagship Senior Head Coacha senior deputy leaderwho will help shape one of Nikes most visible retail destinations and set a new benchmark forcommercial consumer operational and brand executionexcellence.

You will bring Nikes most powerful retail stories to life through world-class Visual Merchandising Signature Services Nike by You Jersey by You and Nike Stores Running Lab execution. Reporting to the Store Director you will lead through influence inspire through clarity and partner with store field EMEA and UK IRM Marketing and Digital Brand teams to translate strategy and creative direction into premium measurable in-store execution.

WHAT YOU WILL WORK ON

People

• Lead inspire and develop Nike Store Athletes and leaders creating a culture of purpose inclusionaccountabilityand high performance.
• Own recruitment onboarding coachingsuccessionand leadership development so the store can deliver now and growforthe future.
• Buildstrong communicationrhythms across Front of House Operations Visual Merchandising Signature Services Nike by You Jersey by You and support functions.
• Act as a trusted deputy to the Store Director providing visible leadership across commercial consumer and operational priorities.

Business

• Deliver the Nike London Flagship strategy with the Store Director creating a consumer-led retail ecosystem that builds brand heatmembershipand sustainable growth.
• Drive productivity profitability and operational discipline across key metrics budgets forecasts payrollinventoryand EBIT.
• Use businessconsumerand membership insights to influence product presentation VM execution assortmentopportunitiesand commercial calendar activation.
• Partner with EMEA and UK IRM Marketing Digital Brand VM ConceptOperationsand commercial teams to land seasonal moments productstoriesand service propositions with precision ensuring the store executes agreed strategies and creative direction with excellence.
• Set clear weeklymonthlyand seasonal priorities using performance data to unlock opportunities andmaintainmomentum.

Brand IRM and Digital Brand Partnership

• Accountable for in-store execution and activation excellence at Nike London Flagship translating agreed brand and commercial plans into premium consumer-facing retail experiences.
• Partner closely with EMEA and UK IRM Marketing and Digital Brand teams who leadstrategy planning campaign development creativedirectionand broader channel orchestration.
• Providestore-level insight operational feasibility team readinessfeedbackand consumer response learnings so central teams can shape campaigns that land with claritypaceand measurable impact.
• Maintain clear accountability boundaries: EMEA and UK IRM Marketing and Digital Brand teams set the strategic and creative direction; the Senior Head Coach owns store readiness launch precision team engagement execution standardsmeasurementand continuous improvement.

Key Measurables / KPIs

• Commercial:Revenue comp growth conversion ATV UPT margin EBITpayrolland productivity.
• Consumer and membership:Member acquisition engagement membership revenue linkedtransactionsand consumer satisfaction.
• Execution:VM standards launch readiness product storytelling campaignexecutionand brand moment impact.
• Partnership and activation: IRM Marketing and Digital Brand alignment brief cascade launch readiness campaign activation quality executionconsistencyand post-launch feedback loops.
• Signature Services NBY and JBY:Service usage personalization attachment participationconversionand commercial return.
• Operations:Inventory accuracyshrink stockroom productivity compliancefacilitiesreadinessand omni-channel execution.
• People:Engagement retentionsuccessionreadiness coachingqualityand leadership capability.

Service

• Elevate the Nike service offense through premium personalized and sport-led experiences that increase conversion membership revenue linkedtransactionsand consumer love.
• Create seamless end-to-end journeys across pre-visit in-storeand post-purchase moments.
• Use consumer and member insights to remove friction deepenrelationshipsand drive omni-channel growth.
• Lead Signature Services Nike by You and Jersey by You as distinctive flagship experiences that turn personalization into connectionparticipationand commercial value.

WHAT YOU WILL BRING

• Senior retail leadership experience in a flagship high-volume or premium consumer environment with exposure to commercial operational and brand execution leadership.
• Proven ability to lead large diverse teams at pace creating clarityenergyand accountability through others.
• Strong commercial acumen across KPIs budgets payroll inventory workforceplanningand operational performance.
• Experience delivering digital membership personalization SignatureServicesor omni-channel strategies in physical retail.
• Sound judgement criticalthinkingand the ability to solve problems makedecisionsand deliver priorities at pace.
• Exceptional communication collaboration and stakeholder management acrossstorefield EMEA and UK IRM Marketing Digital Brand VM and functional teams.
• Strong understanding of premium retail execution seasonal brand moments productstorytellingand service experiences.

WHO YOU WILL WORK WITH

You will report to the Store Director and work closely with the store leadership team Senior FieldLeadershipand EMEA Concept partners. You will also collaborate across EMEA and UK IRM Marketing Digital Brand Visual Merchandising Brand Execution Signature Services Nike by You Jersey by You Design Real Estate Construction Operations HR Finance Loss Prevention Facilities and other functional partners to align priorities clarify accountability land flagship moments with excellence and bring Nikes retail strategy to life for consumers members our community and teammates.