Senior Social Strategist Associate Director

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

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More about the role:

We are looking for an experienced Associate Director level Social & Content lead to work in the Brand division of our BrandSportand Entertainment team. This pivotal role will lead the social and content strategy foramajor European fashion brand driving impactful style narratives and engagement seek someonewith a creative culture first mindset who ispassionate about evolving social platformsandcontent formats.

You will have the ability to flex to lead on influencer work streams as well as social collaborate with PR specialistspartner with clients with focus channels of Instagram TikTok and YouTube.

What youll do:

• Architect and leadculture ledsocial media and content strategiesensuring direct alignment withclientsunique value propositions brandobjectives and diverse target audience aspirations.
• Drive the ideation planning and oversightof platform-native social content collaborating closely with ourStudioteam on visual direction templates and dynamic asset development for key channels.
• Lead the execution of social & content strategy as well as elements of influencer execution developing cohesive campaigns that amplify brand messages and resonate culturally through earned media and authentic partnerships.
• Build mentor and manage a team of social managers and content creators fostering their growth ensuring excellence in content execution and cultivating a pipeline of fresh trend-savvy talent.
• Serve as a senior strategic advisorto clients translating complex brand challenges into actionable social narratives and guiding them through the evolving digital and social trends relevant to their diverse consumer bases.
• Transform performance dataand market intelligence into compelling insights and actionable strategic recommendations proactivelyidentifyingopportunities for innovative pivots and optimisations based on evolving audience behaviours and fashion trends.
• Continuouslymonitorand interpretemerging social media trends platform evolutions (especially on TikTok and Instagram) and shifts in diverse audience behaviours applying this knowledge toanticipateclient needs andidentifycompetitive advantages.
• Oversee strategic content calendarsand asset managementprovidingsenior-level guidance on content briefs copy development and asset recommendations tomaintainbrand consistency and operational efficiency across multiple regions.

Experience that contributes to success:

• 8 years of progressive experiencein social media and content strategy witha significant portiongained within a leading agency or an in-house fashion/lifestyle brand setting.
• Proven in-depthexpertiseand strategic understandingof Instagram TikTok and YouTube including platform nuances emerging features and community engagement for diverse audiences within the fashion/lifestyle sector.
• Highly desirable to have experience in high-street fashion understanding its unique market dynamics and consumer engagement strategies.
• Demonstrated ability to lead and develophigh-impact social and content strategies that drive engagement and build brand affinity for fashion and lifestyle brands understanding diverse consumer segments.
• Experience collaborating extensively with influence and PR teamsto create integrated campaigns that achieve widespread reach and cultural relevance.
• Track recordof building mentoring and leading teams of social managers and content creators fostering a creative and productive environment.
• Exceptional client management and advisory skills witha track recordof building trusted relationships and persuasively presenting complex strategic frameworks to senior stakeholders.
• Advanced analytical skillswith a data-driven mindset capable ofleveraginginsights to inform strategy optimise campaigns and clearly articulate ROI.
• Excellent communication presentation and storytelling abilities with a keen eye for detail and brand-appropriate voice within the dynamic world of fashion and lifestyle.
• Ability to thrive in a fast-paced dynamic agency environment managing multiple priorities for demanding clients whilemaintainingstrategic oversight and operational excellence.

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