Senior Social Marketing Executive

A bit aboutus

TheSawdaysgroup is a pioneering family of travel brands united by a deep passion for extraordinary places to stay. Places that stirthe soul connect people to nature and community and turn every trip into something truly memorable.

• Sawdaysoffers self-catering places B&Bs hotels and pubs all personally inspected.
• Canopy & Starstakes you off the beaten path with treehouses cabinsyurtsand other magical escapes.

• Paws & Stayfinds unforgettable adventures for people and their dogs.

• Crown & Canopyis our expert consultancy helping owners turn wild ideas and empty fields into extraordinary places.

Wereproud to be 52% employee-owned with the rest held by a Charitable Trust and our founding family. We are a certified B Corp and amongst the highest scoring travel B Corps in the recognised for being in the top 5% in the world for caring for employees.

Sustainability and ethics are at the heart of what we do. Every employee every team every decision contributes to our mission todemonstratethat tourism can be done better and that it has a positive role to play in society and in protecting the environment.

This role involves working acrossSawdaysandPaws& Stay.

Your role

As Senior Social Marketing Executive you will take responsibility for the planning and implementation of social media activity acrossSawdaysand Paws & Stay with a particular focus onshaping thevisualidentityof both within a strategy set alongside theMarketingManagerGroup Social Media Manager and wider marketing team you will be responsible for translating that strategy into high-quality high-performing social content leading on image selection visual editing content creation and community management while also contributing to broader marketing activity.

Your primaryresponsibilityis on the delivery and continuous improvement of social content across all active channels with strong ownership of visual identity and creative includes planning andmaintainingthe content calendareditingand selecting imagery and video briefing and working with freelancers and content creators and ensuring all output is on-brand commercially focused and built to perform.

Alongside this working closely with Paws & Stay and Sawdays marketing teams and Group Social Media Manager you will contribute to campaign planning paid social activity and partnerships playing a key role in pushing the social strategy forward and growing both brands presence and audiences.

We trust our teamwithhighautonomyandwe want you to bring your own ideas stay ahead of platform trends and take clear ownership of results.

Reports to

Marketing Manager

Works with

• GroupSocialMedia Manager

• Senior Copywriter

• Marketing and Communications team

• Business development team

• Owner & guest experience team (Paws & Stay)

• Membership team (Sawdays)

• Platform team

Main tasks and responsibilities

• Social strategy and planning Lead the development andimplementationof social media strategy forSawdaysandPaws & Stayoverseen bytheGroup Social Media Manager contributing tothe overall marketing strategyfor both brands. Build andmaintaina rolling content calendar across Instagram Facebook TikTok and emerging platforms planned at least six weeks ahead.

• Visual contentcollectionselectionand editing Take ownership of image and video selection across all Paws & Stay andSawdayssocial channels choosing the right assets to tell a compelling on-brand attendtripstocollectyourownoriginalsocialcontentbriefingexternal photographersandvideographersarrangingshootsstagingandguidingcreative photo and video content for social using tools such as Adobe Lightroom Premiere Pro orCapCut ensuring all output is polished and platform-appropriate

• Creative direction Develop and protect a consistent visual identity forSawdays andPaws & Stay on social. Brief and direct freelance photographers and videographers to ensure shoots deliver assets that serve the content plan.

• Content creator trips Working with the communications team organise content creator and influencer trips and place visits managinglogistics briefingcreatorsand ensuring content captured meets the brief and sign-off process.

• Photography and video asset management Maintain organised accessible storage of all photography and video assetsinour AI searchableimage library working with the wider team on rights management usage contracts and group-wide efficiency.

• Content creation and community management Plan and create original social content including reels storiescarouselsand static postsand manageday-to-day community engagement acrossSawdays andPaws & Stay channels including comments DMs tagged posts and UGC in line with brand voice.

• Campaigns and marketing activity Plan andimplementintegrated social campaigns across brandacquisitionand loyaltyobjectives. Brief and approve email communications alongside the wider team including salesbrandand loyalty emails (build handled separately). Support website merchandising landing page updates and content builds asrequired.

• Paid social Manage and optimise paid social advertising forSawdaysandPaws & Stay tracking performance and making data-led decisions to improve reach and return.

• Partnerships Work with the comms team toidentify develop and manage partnerships and content creator relationships that amplify both brands.

• Analysis and reporting Contribute to quarterly social reporting for Paws & Stay andSawdays providing learnings and clear recommendations. Maintain an up-to-date understanding of platform best practicestrendsand algorithm changes.

• SEO collaboration Work closely with the SEO team to ensure social activity supports the broader organic strategy.

Skills and experience

Necessary

• 34 years experience in social mediawithdemonstrable ownership of a brands social presence

• An exceptional eye for visual content able to make strong creative decisions about imagery and video quickly and confidently

• Hands-on experience editing photo and video content using tools such as Adobe Lightroom Premiere ProCapCutor similar

• Strong understanding of InstagramFacebookand TikTok and how to create content that performs natively on each platform

• Experience using a social media scheduling tool

• Experienceinbriefing and directing photographersvideographersand content creators

• Competent copywriter with the ability to adapt tone of voice across formats and audiences

• Solid understanding of social media analytics and a data-informed approach to decision-making

• Ability to produce and interpret performance reports using data to inform decisions and activity

• Highly organised with the ability to manage multiple workstreams at pace

• Excellent attention to detail

• Excellent communicator comfortable working across teams and managing your own workload autonomously

• Drive to do things better and differently

• Driven enthusiastic with a keen passion to produce work to a consistently high standard

• Full UK driving licence (requiredfor content shoots)

• Eligible to work in the UK

Desirable

• Experience in travelhospitalityor a lifestyle brand particularly with an independent or values-led ethos

• Experience planning and executing paid social campaigns

• Experience managing UGC programmes and content creator partnerships

• Knowledge of social SEO and how organic search and social strategies work together

• Familiarity with email marketing platforms and campaign planning

• Professional qualification in Marketing or Digital Marketing (e.g. CIM) or a degree in a relevant discipline

Salary and benefits

• 33 - 35K FTEdepending on experience

• 3037.5 hours per week(full time or part time / 30 hours considered)

• Flexi time and hybrid working with theoptionto work some time from home as well as2-3 days inthe office (needs to be commutable from Bristol).

• Company pension scheme with enhanced employer contributions at 4% and an optional salary sacrifice scheme.

• An employee-owned company:after your introductory periodyou will be eligible to a share of any dividends

• A special place to work: a colourful upcycled recycled open plan office on Bristols buzzing harbourside

• DEIBATeam:a team focused on diversity & inclusion efforts for our employees and customers

• 290per year towards staying in one of our special places

• 20%employeediscountand10% family & friendsdiscounton UK based Canopy & Stars breaks 15%discounton EU based breaks.

• 15%employeediscountand 8% family & friends discount on Paws & Stay breaks in the UK.

• Enhanced maternity and paternity pay

• A volunteering day per year

• 15 wellbeing hours per year(pro rata)

• AClimate Journey Daypolicywhich givesyouthe opportunity to earn up to two paid days per year to travel to and from a holiday destination using low-carbon transport.

• Social and wellbeing events held throughout the year

Applications

• Applicants need to be within a commutable distance of Bristol for in office working

• Closing date for applications: 17 June 2026

Our Behaviours and Values
How we work is just as important as the success we achieve atSawdays. During your time with us you will be expected to treasure protect and embody our behaviours and values every day.

We celebrate quirkiness and difference

We dance to the beat of our own drum

We encourage curiosity and creativity

Wechampionindividuality and the special

We follow head and heart

We are solidly commercial while flexible and human

We are empatheticgenerousand supportive

We make ethical holistic long-term decisions

We do important things brilliantly

We use business as a force for socialenvironmentalandeconomic good

We are committed to our craft and deliver with ambition andpurpose

We relish our role in sustaining a happy healthy world

We bring positive energy

We foster a genuine spirit of togetherness and family

We take pleasure in empowering and delighting others

We are driven to learn growconnectand contribute

Finally

We place astrongemphasis on ethics people and the environment and it is important to us that you understand strongly identify with andare able todevelop the company ethos.

We are proud to be an equal opportunity employer and an inclusive company where diverse backgrounds and perspectives are valued and where everyone can bring their full authenticselvesto work.

As a Disability Confident Employer we offer a guaranteed interview to any disabled candidate who meets all the Necessary skills listed above and is a commutable distance from the office.

If you need any furtherassistancewith your application or require the application form in a different format pleaseemail Charlotteonorcall0.

Required Experience:

Senior IC