Senior Social & Content Marketing Manager

Department: Marketing
Location: Remote
Employment Type: Full-Time
Reporting To: Head of Marketing

About the role

This is not a traditional social media role. You will own the intersection of social strategy content marketing and AI-enabled production building a system that creates demand deepens trust and grows Nexfords presence across global markets. Senior IC with strategic ownership and a clear path into people management.

What youll do:

Social-led growth strategy

• Own Nexfords global social strategy: audience channel role content pillars cadence and success metrics by market.
• Partner with Growth Brand Product Marketing and Leadership to connect social directly to business priorities.

Content and narrative

• Develop content concepts campaigns and recurring series that give Nexford a clear market POV.
• Write and edit across formats short-form video thought leadership founder content newsletters and campaign extensions.

Brand affinity and community

• Create content that earns saves shares and genuine conversation not just reach.
• Activate advocates creators alumni learners and internal experts who can amplify Nexford credibly.

AI-enabled content operations

• Use AI tools (Claude Perplexity OpusClip Descript Runway Midjourney) to accelerate research ideation repurposing and reporting.
• Build reusable prompts and workflows for the wider team while keeping a strong editorial layer so the brand voice never sounds generic.

Measurement

• Define the KPIs that matter (engagement quality saves assisted conversion sentiment) not vanity metrics.
• Run structured experiments and feed insights back into brand demand gen and sales enablement.

What youll bring:

• 5 years in senior social or content marketing roles with at least 2 years of strategic ownership.
• Demonstrated experience building social strategies for B2C edtech SaaS or mission-driven brands.
• Strong writing and editorial instincts you can spot a weak hook or AI slop immediately and fix it.
• Hands-on with AI content tools to go faster and sharper not to replace judgment.
• Comfort influencing across functions without direct authority.

Nice to have: experience in higher education or adult-learner audiences; building executive thought leadership; managing creators or UGC; familiarity with the modern content stack (HubSpot GA4 Sprout Canva).

Why Join Nexford

• Own something that matters. This is not an execution-only role. You will set the strategy build the systems and shape how a global audience understands and trusts Nexford.
• Global scope meaningful mission. Nexford is a modern online university built to expand access to quality education across the world your work will reach learners in dozens of countries.
• AI-forward by design. Nexford encourages intelligent use of AI tools to move faster and produce better work. You will have the freedom to build modern content operations not maintain legacy processes.
• Senior IC with a growth path. This role comes with real strategic ownership today and a clear potential path into people management as the team scales.
• Work with a cross-functional team that moves fast. You will collaborate closely with Growth Brand Product Marketing and Leadership not operate in a silo.

Nexford is committed to building an inclusive diverse team. We welcome applicants from all backgrounds and encourage you to apply even if you dont meet every single requirement listed above.

Required Experience:

Manager