Senior SEO Manager | Remote Europe

Koinly is one of the fastest-growing crypto tax platforms in the world used by hundreds of thousands of investors across 100 countries. We have hundreds of pages of content a strong domain and real product-market fit and organic search is one of our biggest growth levers. Were competing in a space where the landscape shifts fast and we want someone whos driven to own that race.

As Senior SEO Manager youll own Koinlys organic search presence end-to-end: keyword strategy content production on-page optimisation and the ranking results that follow. This is not a brief-writing role. You write you rank and you can walk us through exactly how you did it.

Were a fully remote-first async-first startup with product-market fit in a niche (and booming) domain: crypto taxes. If you value ownershup technical excellence and clear communication over process complexity Koinly is the place for you.

Read on for responsibilities requirements and who we are.

• The mission: Own Koinlys organic search performance end-to-end from keyword strategy to content creation to ranking results.

• Team: Marketing

• Report to: Content Lead

• Location: Remote - Europe

  • Note we wont review job applications from outside Europe.

• Employment type: Full-time (contractor - B2B)

• Experience level: 5 years

• Perks: 32 days PTO 100% Async culture flexible schedule and true autonomy.

Work within one of the most rapidly growing industries in the world

• Define the SEO strategy: keyword research site structure content planning and cluster architecture. Then execute it.

• Write and optimise the work yourself. You produce content refresh existing pages and manage the full content lifecycle: creation publication refresh retirement.

• Own on-page SEO across the site: titles metas internal linking content structure schema markup.

• Brief and review additional writers when needed you set the bar and quality-check their output.

• Monitor and beat the competition. Know what theyre publishing where theyre ranking and where the gaps are.

• Own traffic share as a metric. Not just are we growing but are we growing faster than they are.

• Think in search intent not just keywords. Understand why someone searches crypto tax calculator vs how to calculate crypto taxes and build pages that match.

• Spot emerging opportunities from SERP changes AI Overviews and shifts in crypto tax search behaviour.

• Live in the tools: Ahrefs/Semrush Google Search Console GA4. Pull insights without being asked.

• Build and maintain your own performance dashboards: organic traffic by cluster ranking positions traffic share vs competitors CTR from SERP.

• Report on whats working whats not and what youre doing about it.

You started as a writer and learned SEO to make your content rank. You can point to specific pages you got to rank for competitive keywords and explain exactly what you did. You think about search as understanding what people need not as a checklist of meta tags and H1s.

• 5 years in SEO with a focus on content-driven organic growth.

• You can show pages and sites you personally got to rank. Specific keywords specific positions specific actions. Not I managed the SEO strategy show the work.

• Writer first SEO second. Your career started in content writing or journalism and moved toward SEO not the other way around.

• Strong on-page SEO instincts: search intent analysis title optimisation internal linking content structure CTR optimisation at least basic technical understanding.

• Hands-on with Ahrefs or Semrush Google Search Console and GA4: not Ive used them but I live in them.

• Comfortable being managed by someone who isnt an SEO specialist. You report to the Content Lead who will challenge you on voice and quality not on keyword strategy. You own the SEO decisions.

• Comfortable operating autonomously in a remote async environment.

• Exceptional written English at a native or near-native level.

• Experience in crypto fintech or a technical/regulated content space.

• Competitive SEO experience: youve actively monitored and beaten competitors in organic search not just grown traffic in isolation.

• Experience with AI Overviews and evolving SERP features.

• Worked at a content-heavy SaaS company affiliate site or publisher.

• Create briefs but dont write this is a hands-on content production role.

• Started in technical SEO and added writing later.

• Cant walk through a specific ranking win with concrete details.

• Need an SEO-specialist manager to feel supported.

• Have only worked in lifestyle e-commerce or generic B2B content with no exposure to technical or complex topics.

• Think of SEO as a checklist (meta tags keyword density H1s) rather than matching user intent.

• Have only worked at agencies and dont want to own a channel long-term.

You dont need to tick every bonus-points bullet but the writer-first hands-on can-show-the-work bar is non-negotiable. If thats you apply.

• Inherit the playbook: Perform an SEO Audit keyword research. Understand where Koinly stands today whats ranking whats not where competitors are winning.

• Set targets: Define and align visibility goals.

• First output: Show you can produce not just plan.

By the end of your first quarter you have at least one win to show. Your performance dashboard is operational and youre reporting on traffic share vs competitors weekly. You have a clear content calendar for the next quarter with cluster-level targets. The first ranking improvements are showing. Youve earned trust and youre ready to take on more.

1. Apply with CV/LinkedIn brief answers to application questions.

2. 15-30 min intro call with a member of our Recruitment team.

3. Take-home assignment.

4. 45 min call with Head of Marketing

5. Founder call optional.

6. Offer (ID background check prior to start)