Senior Product Marketing Manager B2C

Were looking for a Senior Product Marketing Manager to join our Consumer Services function to lead the strategy behind some of our most important consumer-facing propositions.

Youll be responsible for understanding our customers better than anyone else identifying where we can create the most value and turning that insight into clear product positioning compelling propositions and successful go-to-market plans. Youll partner closely with Product teams from the earliest stages of development helping shape priorities influence what gets built and ensure every launch delivers meaningful customer and commercial impact.

This isnt a role focused solely on messaging and launches. Instead youll be a strategic partner to Product bringing together customer insight market understanding and commercial thinking to guide decisions define opportunities and drive adoption. Youll have the autonomy to own your area make prioritisation calls and influence teams across the business through clarity evidence and customer truth.

What you will own:

Proposition & positioning leadership

• Own the definition of target customer segments primary use cases and value propositions for your product area
• Define and evolve the products differentiating attributes and ensure they strengthen the wider product and brand ecosystem
• Make clear recommendations on who to prioritise and who not to based on customer value strategic fit and commercial impact
• Translate complex product capabilities into clear benefit-led narratives that drive understanding trust and adoption

Go-to-market & adoption

• Lead go-to-market strategies for new products features and proposition changes from early definition through launch and optimisation

Product Marketing Best Practice  

• Partner with Product Marketing Analytics and Research to deliver customer and commercial outcomes.
• Present recommendations with clarity influence senior stakeholders and ensure consistent positioning across every touchpoint.
• Use AI and emerging technologies to accelerate customer insight proposition development and go-to-market execution.

Qualifications :

• Proven experience in product marketing product strategy or customer-led marketing in a B2C digital or service-oriented business
• Strong track record of defining propositions positioning and go-to-market strategies that drive customer adoption
• Deep understanding of customer insight experimentation and data-informed decision making
• Ability to distil complex concepts into clear compelling narratives
• Strong collaboration and stakeholder management skills in matrixed environments
• Comfortable operating with autonomy ambiguity and accountability

Additional Information :

Benefits package includes:

• Hybrid working - 40% office based
• Great compensation package and discretionary bonus
• Core benefits include Pension Bupa healthcare Sharesave Scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

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Remote Work :

No

Employment Type :

Full-time