Senior Product Manager (CRM)

Digital Product at ASOS

At ASOS were proud to be a global fashion destination serving over 23 million active customers across more than 100 markets with 2.5 billion visits annually. Our Tech team is at the heart of everything we do powering the digital experiences that make ASOS a leader in online fashion retail. We operate as a product-led organisation where cross-functional teams are empowered to solve real customer problems through innovation experimentation and data-driven decision-making. With a strong focus on scalability personalisation and cutting-edge technology were building the future of fashion commerce. 

The Details 

This role is for a Senior Product Manager in the CRM team as part of Digital Product and will report to our Head of Product CRM and Lifecycle Product. At ASOS CRM is one of our most important customer engagement channels delivering email and push notifications to our customers around the world and were looking for someone to lead the next generation of personalised customer communications. This role will shape the products and capabilities that determine how when and why customers hear from ASOS. Youll help us move beyond traditional campaign-led communications towards intelligent customer-centric experiences that are personalised relevant and timely.

Youll be the focal point of a dedicated and cross-functional squad setting big ambitious goals and youll have the freedom to decide how to meet these. Youll have a growth mindset and a can-do attitude and relish the autonomous culture. As a natural storyteller youll build solid narratives and will take your stakeholders on the journey throughout. You will be passionate about the customer and always lead with data insights when making decisions.

Key Responsibilities

• Define and own the product vision and roadmap for CRM focused on improving engagement and long-term value
• Drive the strategy for intelligent customer communications
• Support creating an always-on testing environment improving how we measure incrementality and customer impact
• Stay informed and be responsible for surfacing competitor and industry wide trends and sharing these with the wider CRM team
• Partner with design marketing engineering and other parts of the business to build high-quality engaging and exciting UX that delight our customers
• Collaborate with and influence other areas of the business to create personalisation strategies that enhance engagement loyalty and conversion
• Use customer research data and experimentation to identify opportunities validate hypotheses and measure impact. And run A/B tests and build data driven dashboards / conduct analysis to shape next steps

Qualifications :

About You 

• Proven experience as a Product Manager in e-commerce fashion or consumer-facing platforms
• Strong track record in launching 0-1 mobile-first products ideally with focus in personalisation
• Familiarity with how enriched customer data powers the user journey to deliver contextually relevant content and experiences  
• Comfortable working in agile full stack cross-functional teams
• Data-driven mindset with strong analytical and problem-solving skills with experience using tools like Power BI Braze Databricks and Optimizely
• Excellent communication and stakeholder management abilities

Additional Information :

Whats in it for you

• Competitive salary pension and private medical care scheme
• Performance related bonus
• Flex benefits allowance - which you can chose to take as extra cash or use towards other benefits
• 25 days paid annual leave an extra day for your birthday
• Employee discount (hello ASOS discount!)
• Tech Develops - our internal tech focussed skills development programme to focus on your personal growth as a technologist
• Opportunity to represent ASOS at industry leading events
• Opportunity to help shape and drive our DE&I initiatives
• Opportunity to make an impact from day one and work with the latest in cutting edge of technology

Remote Work :

No

Employment Type :

Full-time