Senior Paid Social Executive

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Agency: WPP Media
Discipline: Paid Social
Location: London (Hybrid)
Reporting to: Paid Social Account Manager

The Paid Social Senior Account Executive is a key delivery role within WPP Medias Paid Social team. Sitting between Account Executives and Account Managers this role takes greater ownership of campaign activation optimisation and client delivery while supporting junior team members.

The Senior Account Executive is expected to operate with confidence across platforms contribute meaningfully to performance strategy and play an active role in maintaining high standards of quality efficiency and service across accounts.

• Own the endtoend activation of paid social campaigns across platforms including Meta TikTok Snapchat Pinterest LinkedIn and X.
• Manage campaign build trafficking QA optimisation and budget pacing with minimal supervision.
• Identify performance trends and proactively implement optimisation recommendations to improve results against KPIs.
• Ensure campaigns are delivered accurately on time and in line with platform and internal best practices.

• Produce highquality weekly and monthly performance reports clearly articulating results insights and next steps.
• Analyse performance data to identify opportunities for optimisation testing and strategic improvement.
• Deliver clear performance updates to internal stakeholders and support Account Managers in client readouts.

• Act as a trusted daytoday contact for clients supporting Account Managers with communication and delivery.
• Respond confidently to client requests and contribute to problemsolving and recommendations.
• Support campaign planning and briefing processes by providing platformled insights and feasibility guidance.

• Support and mentor Account Executives providing guidance on activation QA and best practice.
• Contribute to team knowledge sharing documentation and continuous improvement initiatives.
• Work collaboratively with planning creative and analytics teams to ensure seamless delivery across channels.

• Strong experience activating and optimising paid social campaigns in an agency or performance marketing environment.
• Handson expertise across major paid social platforms particularly Meta and TikTok.
• Solid understanding of performance metrics optimisation levers and testing approaches.
• Excellent attention to detail organisation and time management skills.
• Confident communicator with the ability to explain performance clearly and concisely.

• Experience supporting or mentoring junior team members.
• Platform certifications (Meta TikTok etc.).
• Experience working across multiple clients or complex accounts.

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