Senior MAU & Retention Manager (EMEA)
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Job Summary
The Opportunity
The DigitalSalesandGTMteam at AdobeEMEAensurescustomers achieve success relative to their intent and derive meaningful membership value while delivering Adobe shareholder value as measured in ARR growth and critical metric performance improvements. The team drives growth through key business levers such as optimized user journeys promotional strategy free customer trial experiences add-on/up-selland customer retention.EMEAis Adobes largestinternational regionand hasa fascinating array of cultures countries and economiesthat make it a priority for Adobes overall strategy.
You will be at the forefront of Adobesmission toempower everyone to create. Youare responsible forassuring users achieve value across our current andnext generation experiences ondesktopweband inmobile apps.You will build an end-to-end understanding of the customer experience and then act on opportunities throughin-quarter actions as well as multi-quarterroadmapplanning.Youll be user-focused and will partner closely withMarketing Product Business Intelligence andUser Research topaint the picture of AdobeEMEAscustomersneeds and wants.
As a passionate advocate for the customer your mantra is to remove friction and challenge mental modelstodeliver significant improvements to the user experience.
WhatyoullDo
Manage theMAU & Retention RTBusing existing Adobeframeworksand creating new ones as needed.
Create andmanagea framework fordriving overall MAU critical initiative MAU (GEN AI) across desktop web &mobile apps; understand multi-surface usage drivers.
Build and own the analytical backbone for engagement and retention: define cohorts instrument the member journey and run funnel retention-curve churn and LTV analyses end-to-endworking directly in the data rather than relying solely on prepared reports.
Build clear compelling recommendations to prioritize growth opportunities supported by strong analysis and business logic and articulate them to leadership to gain support.
Diagnosethe health ofMAU for a given audience and productwith an eye towards a usersinitialuseandengagementjourneyin order tofind opportunities and deliver value to customers on an ongoing basis.
Influence key Product decisions especiallypertaining toonboarding / MAU andretention that deliver impact toyourcritical metrics.
Track performance on a weekly basis and dive deep into the root causes behind positive and negative variances.
Develop strategies to understand how users become successful with Adobes products andidentifyactions to increase engagement.
Increase opportunities foroptimizingthe membership value and explore global initiatives that could drivebroaderimpact on deep engagement.
What you need to succeed
10yearscommerce software management consulting or business analytics experience.IdeallyProduct Management experience with an emphasis on testing and responsibilities drivingproduct roadmap decisions.
Multi-market / global scope: proven experience managing engagement or retention across multiple countries or a global member base (not a single domestic market).Hands-on technical data fluency is essential. You can independently extract transform and analyze engagement data using SQL and Python build cohort/retention/churn/LTV analyses and turn ambiguous questions into quantified answers. Comfort with a cloud data platform such as Databrick and BI/Experimentation tooling.
Data driven with strong analytical skills andanability to quickly turn data into actions.
Experience creating and leading cross-functionalinitiativesbuilt around driving data-informed hypotheses that will powerimproved user engagement and retention.
Outstanding communication and social skills with the desire and ability to take a stand andadvocatea course of action highly articulate makes arguments in a compelling manner.
Strongteammateandgreat senseof humor!
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity productivity and personalized customer experiences. Adobes industry-leading offerings including Adobe Acrobat Studio Adobe Express Adobe Firefly Creative Cloud Adobe Experience Platform Adobe Experience Manager and GenStudio enable people and businesses to turn ideas into impact powered by AI and driven by human ingenuity.
Our 30000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. Were on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Lets Adobe together
At Adobe we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life including our values and culture focus on people purpose and community Adobe for All comprehensive benefits programs the stories we tell the customers we serve and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process email or call 1 .
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work your application may not move forward in the process.
At Adobe we empower employees to innovate with AI and we look for candidates eager to do the same. As part of the hiring experience we provide clear guidance on where AI is encouraged during the process and where its restricted during live interviews. See how we think about AI in the hiring experience.
Required Experience:
Manager
