Senior Marketing Manager Retention 12 month FTC

As a Senior Marketing Manager at UW youll be responsible for driving our capabilities and marketing to deliver best in class customer engagement and value management focused on Retention. The role will mainly cover: 

• Own and execute the in-life retention workstream for UWs multi-service customer base

• Drive the evolution of churn propensity models working closely with commercial and data teams to translate model outputs into actionable marketing interventions

• Coordinate across multiple stakeholders such as Customer Service Operations Data Science and Analytics Product and CX to deliver the FY27 objectives and targets

• Own the so what of retention data showing a deep understanding and ability to delve into dashboards and translate the insight into clear action

• Management Responsibility for the professional development performance management and coaching of a Marketing Manager ensuring they are motivated and delivering to a high standard.

Qualifications :

We put people first.

To be successful in this role youll need:

• Proven project ownership in a retention marketing context can walk through a project end-to-end: insight stakeholder alignment execution result

• Strong data literacy able to interrogate dashboards work with data science teams and own the so what of retention data

• Fluency in retention-specific concepts: retention curves annualised churn cohort analysis propensity modelling

• Excellent stakeholder management this role requires navigating CS data product ops and CX teams simultaneously

• Commercial mindset understands cost-to-retain vs cost-to-acquire logic LTV ROI can build a business case and balance both a commercial mindset with customer centricity.

Skills / Competencies

• Strategic Narrative & Internal Visibility: Ability to translate multi-layered commercial requirements into coherent marketing. You can clearly articulate the why behind complex data to audiences at all levels ensuring alignment on the balance between customer needs and commercial objectives.

• Stakeholder Navigation & Influence: A natural bridge-builder skilled at navigating a matrix organisation to align Data Product and Legal teams and more. You are adept at gaining buy-in from all levels and removing roadblocks.

• High Autonomy: Ability to operate with minimal supervision taking full ownership of initiatives from concept to results and ongoing optimisation.

Additional Information :

So why pick UW

Weve got big ambitions so theres going to be plenty of challenges. There are also a lot of benefits:

• An industry benchmarked salary. Well share it during your first conversation.
• Hybrid working with 2 days in the office. (Were definitely open to discussing flexible working arrangements)
• Holiday trading- buy & sell up to 5 days holiday each year
• Electric Car salary sacrifice scheme through Tusker
• Discount on our services and you get our coveted Cashback Card for free. Youll also get access to 100s of rewards and discounts through Perkbox
• A matched contribution pension scheme and life assurance up to 4x your salary. You can also access free mortgage advice and a financial wellbeing tool.
• Save as You Earn scheme.
• Family-friendly policies designed to help you and your family thrive.
• Flexible benefit choices such as Private health insurance a free Virtual GP Gym discounts and wellbeing apps.
• Belonging groups that help UW shape an even more inclusive future.
• A commitment to helping you develop your career journey through learning coaching and new experiences

Apply here!

Youve got this far... Hit apply - we cant wait to hear from you! Worried you dont hit all the criteria We welcome applications from diverse and varied backgrounds so get your application in and lets chat!

Luke de Pledge will be your point of contact throughout the recruitment process.

Not sure you meet all the requirements Let us decide! Research shows that women and members of other underrepresented groups tend not to apply for jobs if they think they may not meet every qualification when in fact they often do.

We provide equal opportunities a diverse and inclusive work environment and fairness for everyone. You are welcome to apply no matter your age disability gender marriage or civil partnership status pregnancy and maternity status race religion or belief or sexual orientation. Please dont be afraid to ask about what we can do to support your needs. All requests will be carefully and fairly considered.

Please note if you are successful and offered a role at UW you will be subject to a background check. Where checks are unsatisfactory or incomplete and/or a failure to reveal information relating to convictions that you are required to identify as part of the background checks could lead to withdrawal of an offer of employment.

Remote Work :

No

Employment Type :

Full-time