Senior Marketing Manager

About the Role 

As the Senior Marketing Manager you will be responsible for leading Sibyllines marketing function overseeing the development and execution of an integrated marketing strategy that drives brand awareness generates demand supports business growth and strengthens the companys market position. Reporting directly to the Director of Commercial Success the role leads the in-house marketing team and ensures all marketing activities are aligned with Sibyllines wider commercial objectives and strategic priorities.  

This role encompasses the full breadth of B2B marketing including brand and communications demand generation product marketing content marketing digital marketing and events. Working closely with senior leadership the Client Success Team and subject matter experts across the business you will translate Sibyllines expertise and solutions into compelling value propositions targeted campaigns and impactful marketing initiatives that engage existing clients attract new prospects and support revenue growth. 

As the leader of the marketing function you will be responsible for setting strategic direction managing budgets and resources developing team capabilities and ensuring the effective delivery and measurement of marketing activities. 

Essential Functions/Responsibilities 

• Team Leadership: Lead and manage a small in-house team including a Marketing Associate and Sibylline Medias Lead Editor providing strategic direction coaching and professional development 
• Marketing Strategy & Campaigns: Develop and execute integrated multi-channel marketing campaigns that drive brand awareness demand generation lead acquisition and client engagement aligned with Sibyllines commercial objectives.  
• Performance & Analytics: Establish monitor and report on marketing KPIs evaluating campaign effectiveness lead generation pipeline contribution and ROI to inform ongoing optimisation. 
• Cross Functional Collaboration: Partner closely with the Client Success team Product Subject Matter Experts and other stakeholders to ensure marketing activities support business priorities and deliver consistent messaging that are aligned with our brand standards culture and strategic vision.   
• Maintain a deep understanding of the companys products and services and evolutions in the market.  
• Events & Engagement: Oversee the marketing and promotion of Sibyllines own-brand and external events working with the Client Success Team to maximise attendance engagement and commercial opportunities. 
• On occasion the Senior Marketing Manager will project manage cross-team collaboration on various facets of planningexecution and follow-up activities. 
• On occasion the individual must manage calls or projects outside of traditional business hours. 
• Marketing Operations & Budget Management: Manage marketing budgets resources systems and processes to ensure efficient delivery effective prioritisation and continuous improvement. 
• CRM & Lead Attribution: Oversee marketing lead management and attribution within Microsoft Dynamics 365 ensuring accurate tracking of marketing-sourced and marketing-influenced leads opportunities and revenue to measure marketings contribution to business growth. 
• Other duties as assigned. 

Knowledge Skills and Abilities 

• Ability to thrive in an electronic environment and utilise technology to deliver information. 
• Proficiency in Microsoft Office Suite and LinkedIn Marketing strategies.   
• Ability to work independently and as part of a team; adaptable to conquering new challenges in a dynamic and fast-paced environment. 
• Ability to combine strategic thinking with hands-on execution bringing strong commercial acumen creativity leadership and project management skills to a dynamic fast-paced environment.
• Excellent communication (both written and verbal with English fluency) and strong interpersonal skills. 
• Exceptional leadership team development and project management skills.  
• Strong communication and presentation skills with the ability to influence stakeholders at all levels. 
• Proven success in scaling B2B or B2C marketing efforts at a mid-sized company or startup. 
• Knowledge of the risk/security intelligence industry and/or experience in an adjacent industry. 

Qualifications :

• Bachelors Degree in Communications Marketing English or a similar field.    
• 812 years of progressive experience in marketing including leadership roles in fast-paced environments.  
• Requires the ability to work flexible hours including evenings weekends and holidays as operational needs dictate. 

Additional Information :

Interview process:

• Initial call with our Talent Acquisition team member 
• Video interview with the hiring manager 
• Panel interview with some of the team members and hiring managers at Sibylline 

Research indicates that certain groups are less likely to apply for a position unless they meet every single requirement. If you feel you meet some of the requirements and can offer a unique perspective to this role we strongly encourage you to applyyou might be the perfect fit were looking for! 

Sibylline is committed to the recruitment and selection of candidates without regard for sexual orientation gender ethnicity age political beliefs culture and lifestyle. We are committed to fostering a business culture that reflects these values and promotes equal opportunity. 

Remote Work :

Yes

Employment Type :

Full-time