Senior Marketing Manager

Were looking for a Senior Marketing Manager to take strategic and operational ownership of audience marketing for a dedicated portfolio of renewable energy events and conferences. Youll lead the development and execution of comprehensive marketing strategies that drive delegate acquisition and revenue growth across your portfolio. Using customer insights segmentation and data analysis youll design and implement integrated campaigns across multiple touchpoints and channels using automation digital tools and smart marketing approaches with strong messaging and customer-centric strategies.

Key Responsibilities

Portfolio Strategy & Revenue Management

• Own the marketing strategy and execution for a dedicated portfolio of renewable energy conferences
• Set clear marketing objectives aligned with revenue targets and business goals
• Develop and manage revenue forecasts pacing models and conversion funnels
• Monitor and optimise marketing spend to maximise revenue generation and profitability

Stakeholder & Partner Management

• Manage senior stakeholders and present strategic updates on growth performance and revenue generation
• Build and maintain relationships with media partners and industry associations
• Collaborate with sales teams to align marketing and revenue objectives

Campaign Execution & Performance

• Lead integrated marketing campaigns using email social paid media content and digital platforms
• Develop compelling positioning and messaging strategies that resonate with target audiences
• Design and implement lead journey flows and nurture programmes that guide prospects through the buyer journey
• Implement marketing automation and digital tools via multi-touch models and multiple channels
• Oversee event website optimisation registration processes and onsite marketing activities
• Set clear campaign objectives with measurable KPIs aligned to revenue targets
• Monitor performance in real-time maximise ROI and report on key metrics including pacing conversion and revenue
• Manage marketing budgets and ensure efficient resource allocation across the portfolio

Data Analysis Segmentation & Reporting

• Analyse customer data to identify trends and opportunities for conversion optimisation
• Design and implement segmentation strategies using CRM and marketing automation platforms
• Track key performance metrics including conversion rates customer acquisition costs and ROI
• Deliver accurate revenue forecasts and pacing reports with clear analysis of performance drivers
• Provide strategic insights through regular reporting on customer behaviour and campaign performance
• Conduct post-campaign analysis to extract learnings and inform future strategy

Customer Understanding & Journey Mapping

• Map customer journeys and identify key touchpoints and conversion opportunities
• Build customer profiles and personas based on behavioural and demographic data
• Understand client motivations and decision-making processes throughout the buying cycle
• Create targeted messaging and value propositions for each customer segment
• Implement progressive profiling strategies to enrich lead data throughout the customer journey

Innovation & Collaboration

• Pilot emerging channels and implement retention and acquisition strategies
• Champion new methodologies and leverage marketing technology for optimisation
• Collaborate with cross-functional teams to define campaign goals and ensure alignment
• Drive best practice across marketing activities and share insights with the wider marketing team

Qualifications :

What Were Looking For

Essential

• Bachelors degree in Marketing Business Administration Communications or related field
• Strong background in B2B events marketing with a proven track record of developing and executing successful delegate acquisition strategies with demonstrable revenue results.
• Strong analytical skills with experience using data to drive marketing decisions and journey optimisation
• Proficiency in data analysis tools and platforms (Excel CRM systems analytics platforms)
• CRM experience with data segmentation and analysis capabilities
• Experience in customer profiling persona development and translating customer insights into effective marketing strategies
• Experience setting and achieving revenue targets and marketing objectives
• Understanding of marketing metrics KPIs lead scoring and attribution models
• Strategic thinking combined with hands-on campaign execution expertise
• Proven stakeholder management experience
• Exceptional organisational and communication skills with ability to manage multiple projects under tight deadlines

Desirable

• Marketing automation platforms experience (Eloqua desirable)
• SEO/SEM and paid channel expertise
• Digital marketing capabilities analytics (Google Analytics) paid ads and marketing attribution models
• Experience with data visualisation tools (Tableau Power BI or similar)
• SQL or database query experience for customer data analysis and advanced segmentation
• Content marketing experience and ability to advocate for content-led strategies
• Experience in the renewable energy or sustainability sector
• Knowledge of lead scoring methodologies and predictive analytics

What Success Looks Like

• Consistently hit and exceed delegate registration and revenue targets across your portfolio through data-driven customer-centric campaigns
• Design and implement effective lead journey flows that improve conversion rates
• Achieve and exceed KPIs for registration conversion engagement and ROI across all events in your portfolio
• Deliver accurate revenue forecasts and pacing reports with clear analysis of performance drivers
• Provide strategic insights through reporting on customer behaviour campaign performance and revenue generation
• Implement segmentation strategies that improve targeting efficiency and conversion rates
• Develop compelling positioning and messaging that differentiates events and resonates with target audiences
• Optimise customer acquisition costs whilst maintaining or improving lead quality and conversion rates
• Champion best practice in data-driven marketing and share actionable insights with the wider marketing team

Additional Information :

We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at 

Our benefits include:

• Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
• Time out: 25 days annual leave rising to 27 days after two years plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance mental health first aiders a healthy living subsidy access to health apps and more
• Recognition for great work with global awards and kudos programmes
• As an international company the chance to collaborate with teams around the world

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

Remote Work :

No

Employment Type :

Full-time