Senior Marketing Insights Manager

The Senior Marketing Insights Manager is responsible for turning data into commercial advantage.

The role will develop and own an AI-powered Marketing Insights Hub creating a single source of truth by combining customer commercial marketing and market intelligence data.

Using advanced analytics forecasting and marketing effectiveness measurement the role provides actionable insights that help optimise marketing investment improve customer experience and support sustainable business growth. It also champions a data-driven culture through predictive analytics automation and self-service reporting.

• Develop and lead an AI-powered Marketing Insights Hub integrating marketing customer commercial and market data into a single insights platform.
• Create automated dashboards self-service reporting and AI-driven analytics to support data-led decision making.
• Monitor and analyse key commercial metrics including sales bookings margins product mix and forecasting.
• Identify opportunities to improve marketing performance and support commercial growth targets.
• Measure campaign performance across paid media CRM digital and partnerships.
• Analyse key metrics including CAC ROAS CLV and conversion performance.
• Support econometric modelling attribution and customer journey optimisation.
• Deliver insight into brand health customer behaviour campaign effectiveness market trends competitor activity market share and NPS/CSAT.
• Provide actionable recommendations to inform marketing strategy.
• Lead the annual market research programme managing external agencies and budgets.
• Develop customer segmentation and deepen understanding of the customer journey to improve targeting and personalisation.
• Advanced analytics Power BI Excel and dashboard development.
• Marketing analytics including CRM attribution econometrics ROI and customer journey analysis.
• Data integration across customer commercial digital and market intelligence.
• Knowledge of AI automation and emerging technologies to enhance insight generation and forecasting.

• Degree in Marketing Business Economics Statistics or related discipline.
• 5 years experience in marketing analytics insights or commercial analysis.
• Strong experience with Power BI Excel reporting CRM analytics stakeholder management and working with complex datasets.

• Experience with AI LLMs Machine Learning SQL Marketing Mix Modelling econometrics forecasting pricing attribution data warehousing and advanced marketing measurement.
• Experience in healthcare retail or FMCG.

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