Senior Manager, Subscriptions Strategy

Job Description

Reuters Professional is seeking a Senior Manager Subscription Strategy to lead global subscriber growth across web and app. Reporting to the Director of Subscriptions you will own the product testing strategy and paywall and registration optimization while partnering with Product Analytics Newsletters and Editorial to meet and exceed subscription goals. This is an opportunity to turn performance data into clear actionable roadmaps and bring new ideas that drive growth across a premium news business.

Key Responsibilities

• Lead a global full-funnel strategy that drives engagement subscriber acquisition and retention.
• Own the web and app testing roadmap for registration walls paywalls and product journeys partnering with Product and Engineering to continuously improve conversion and engagement.
• Build install-to-paid acquisition strategies across mobile web and apps and test campaign structures audience segments and ad creatives to improve efficiency across all acquisition channels.
• Define audience cohorts from performance data to guide marketing and product decisions and work with Product Engineering and Design to optimize landing pages funnels and onsite experiences.
• Ensure the subscription value proposition is clearly defined across all consumer touchpoints.
• Partner with Analytics on retention and churn analyses identifying drivers of cancellation and opportunities to grow subscriber lifetime value.
• Translate campaign subscription and testing performance into actionable insights roadmaps and recommendations while overseeing marketing processes timelines and creative development.

Required Qualifications

• 5 years of experience developing and implementing subscription growth strategies for a premium news media organization.
• Deep understanding of acquisition funnels paywall and registration strategies user behavior and subscription models with experience driving engagement and growth across paywalled content.
• Experience partnering with editorial product and marketing teams to grow digital subscriptions.
• Ability to use data to inform decisions including analyzing customer journeys applying attribution models and optimizing acquisition funnels.
• Strong project management skills with the ability to build data-driven strategy roadmaps with a detailed approach.
• Core competencies: problem solving and original thinking data-informed decision making collaboration across a matrixed organization and a commitment to shared goals.
• Experience at a premium news media organization.

Preferred Qualifications

• Understanding of the dynamics of audience engagement subscription acquisition and retention.
• Track record of identifying new growth opportunities and bringing forward fresh ideas.

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Whats in it For You

• Hybrid Work Model: Weve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities whether caring for family giving back to the community or finding time to refresh and reset. This builds upon our flexible work arrangements including work from anywhere for up to 8 weeks per year empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow lead and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation two company-wide Mental Health Days off access to the Headspace app retirement savings tuition reimbursement employee incentive programs and resources for mental physical and financial wellbeing.
• Culture: Globally recognized award-winning reputation for inclusion and belonging flexibility work-life balance and more. We live by our values: Obsess over our Customers Compete to Win Challenge (Y)our Thinking Act Fast / Learn Fast and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental Social and Governance (ESG) initiatives.
• Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice truth and transparency. Together with the professionals and institutions we serve we help uphold the rule of law turn the wheels of commerce catch bad actors report the facts and provide trusted unbiased information to people all over the world.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal tax accounting compliance government and media. Our products combine highly specialized software and insights to empower professionals with the data intelligence and solutions needed to make informed decisions and to help institutions in their pursuit of justice truth and transparency. Reuters part of Thomson Reuters is a world leading provider of trusted journalism and news.

We are powered by the talents of 26000 employees across more than 70 countries where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity accuracy fairness and transparency are under attack we consider it our duty to pursue them. Sound exciting Join us and help shape the industries that move society forward.

As a global business we rely on the unique backgrounds perspectives and experiences of all employees to deliver on our business goals. To ensure we can do that we seek talented qualified employees in all our operations around the world regardless of race color sex/gender including pregnancy gender identity and expression national origin religion sexual orientation disability age marital status citizen status veteran status or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.

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