Senior Manager, Paid Media (12 Month FTC)
Job Summary
About WPP Media
WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.
WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.
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Role Summary and Impact
This role is withinThe Goat Agency a leading brand within WPP Media where you will be instrumental inhelping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide we create ambitious influencer programmes from tactical activations to long-term partnerships designed to drive awarenessengagement and conversions across the full marketing funnel.
Were looking for aSenior Paid Media Managerto lead the planning activation and optimisation of high-performing paid social campaigns across a range of this role youll be responsible for shaping paid social strategy managing campaign delivery end to end and driving measurable results against client objectives.
Skills and Experience
- Being responsible for the day-to-day paid media management of our large portfolio of campaigns
- Mentoring less experienced members of the Paid and Campaign delivery team
- Optimising social campaigns across multiple campaigns across all channels
- Driving ROI and trackable conversions not just to amplify views
- Tracking conversion and pixel implementation
- Explaining paid strategy to clients
- Attending pitches for prospective clients and assisting the client services team in selling paid media services
- Taking responsibility for ensuring numerous KPIs are hit and paid media campaigns are delivered
- Reporting on campaigns and liaising with account managers to ensure the client is happy with results
Role Requirements:
- 3 years paid media experience
- In-depth knowledge of various social media platforms including but not limited to Facebook Instagram Twitter LinkedIn and TikTok.
- Strong analytical skills with the ability to analyse campaign performance data and make data-driven decisions.
- Strong communication skills both written and verbal with the ability to effectively communicate with clients and team members.
- Proven track record of success in developing and executing effective paid social strategies that drive results for clients
- Experience overseeing and managing large budgets on multiple social campaigns
Life at WPP Media & Benefits
Be Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.
WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP benefits may vary by office/country.
Please note this is a UK based role and requires individuals to have the right to work in this location
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Required Experience:
Senior Manager
About Company
GroupM is the world’s leading media investment company. We make advertising work better for people.