Senior Manager Brand Activation

Were looking for someone with a strong creative instinct and a clear understanding of how to bring a brand to life beyond traditional marketing channels. Someone who can spot opportunities connect ideas across teams and turn colleague experiences community connections and brand strategy into engaging real-world experiences and communications.

Youll be comfortable working across functions building relationships and taking ideas from development through to delivery. Youll bring fresh thinking sound judgement and the ability to balance creative ambition with practical execution.

We are happy to consider flexible working approaches to help you perform at your best.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach bringing colleagues together across our UK wide estate whilst also supporting generous access to home working. We value our time in the office to solve problems to learn and to feel connected.

For this job youll spend at least two days per week or if part time youll spend 40% of your working time based at either our Swindon or London office. If your application is successful your hiring manager will provide further details on how this works. You can also find out more about our approach tohybrid working here.

Nationwide is committed to the redeployment of our employees impacted by change as such applications for redeployment candidates will be prioritised in this recruitment process.

If youre a colleague on long-term absence (for example on parental leave) or a temporary worker please use your personal email address to submit an application.

What youll be doing

In this role youll shape and deliver Nationwides branch activation strategy ensuring our branch network plays a key role in supporting wider brand customer and commercial objectives. Youll champion the importance of branches within the broader marketing ecosystem embedding the channel into integrated campaign planning and creating impactful activation programmes that bring the Nationwide brand to life on the high street.

Youll lead the development of local marketing initiatives and community partnerships while owning the application of Nationwides brand across the branch environment to ensure a distinctive consistent and high-quality customer experience. As a key representative of Brand and Marketing within Branch Transformation activity youll help shape future branch formats propositions and customer experiences.

Youll also take ownership of employer brand activation bringing Nationwides purpose values and colleague experience to life through authentic storytelling and advocacy. Working closely with colleagues across the business youll identify opportunities to connect branch activity colleague stories and community engagement with wider marketing campaigns social content and PR activity helping to create a joined-up and consistent brand experience.

Building strong relationships with Retail leaders Branch Managers and frontline colleagues will be essential to ensure activity reflects operational realities and local customer needs. Youll also lead agency and supplier relationships manage budgets and performance measurement and ensure activation programmes are both commercially effective and impactful.

Alongside this youll lead develop and inspire a high-performing team providing clear direction coaching and prioritisation while fostering a culture of collaboration innovation and delivery excellence.

About you

For this role we are looking for:

• Significant experience in branch marketing retail marketing and brand activation within a complex organisation
• Experience leading developing and motivating high-performing teams setting clear direction and maintaining high standards of delivery
• Strong understanding of how physical environments can be used as effective brand customer and commercial channels
• Experience developing and delivering activation programmes across large retail branch or customer-facing networks
• Strong brand judgement with the ability to translate customer and commercial insight into effective marketing activity
• Experience developing local marketing community engagement or partnership programmes.
• Understanding of employer brand colleague advocacy and how colleague experience can strengthen brand reputation
• Experience managing agencies budgets and significant programmes of work
• Excellent stakeholder management and communication skills with the ability to influence across multiple functions
• Someone who combines strategic thinking with strong delivery capability and a focus on measurable results

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display in every role:

• Feel what customers feel - We step into our customers shoes using their feedback and insights to empathise with them and to understand their needs so that every decision we make starts and finishes with our customers in mind

• Say it straight - We are brave in speaking out and saying what we think were honest and direct with good intent openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand

• Push for better - We dont settle for mediocrity we challenge the status quo taking responsibility for continuous improvement and personal development

• Get it done - We prioritise what will have the greatest impact we are decisive and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you and where you may have already demonstrated these.

The extras youll get

There are all sorts of employee benefits available at Nationwide including:

• 30 days holiday pro rata

• Private medical insurance

• A highly competitive pension to help you build a strong foundation for retirement

• Access to an annual performance-related bonus

• Training and development to help you progress your career

• A great selection of additional benefits through our salary sacrifice scheme

• Life assurance to provide peace of mind for you and your loved ones in the event of your death

• Wellhub access to a range of free and paid options for health and wellness

• Up to 2 days of paid volunteering a year

Banking but fairer more rewarding and for the good of society

We forge our own path at Nationwide.

As a mutual were owned by our members - those customers who bank save or have a mortgage with us. We challenge the financial sector status quo. We dont see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If youre inspired by fairer finances passionate about making a meaningful impact and truly care about our customers youre one of us.

At Nationwide you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community we want our working lives to count. As a team we celebrate what we achieve. As a standard-setter we work for the good of customers communities and broader society.

We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

What to do next

If this role is for you please click the Apply Now button. Youll need to attach your up-to-date CV and answer a few quick questions for us.

We respond to everyone so we will be in contact shortly after the closing date to let you know the outcome of your application.

Keeping your data and personal information confidential is important to us. To find out more about how we use and process your data please read our.

If you want to find out more about using AI in our recruitment process please read morehere.

Disability Confident

Were not just guided by data were driven by the real experiences of our people. Were a Disability Confident Level 3 Leader the highest level.

Thats why were constantly evolving our policies and practices to make sure everyone feels genuinely supported valued and empowered to champion inclusion. Whatever your needs were here to support you. If you need any additional support throughout your application journey email our team atRecruitment Support.

Apply safely with Nationwide

Recruitment scams can look convincing so take a moment to check the role is listed on our official careers site and read our guidance onDont be conned by a job scam.

The hiring manager for this role is Ian Humphreys and the main recruitment contact is Sameena Rehman.

Please note that should you be successful in securing this role the job title on our internal systems will be Marketing & Corporate Affairs Senior Manager.