Shopper Insights Consultant
Job Summary
At IGD wereproud to be a Great Place to Work where our people are empowered to grow inspired to lead and ready to make a difference. At the heart of that experience is how we attract welcome and support new colleagues to join us.
Thatswhere you come in.
Were looking for a Shopper Insights Consultantwho willplay a leading role in IGDsShopperVistaprogramme by providing insight and foresight into shopper behaviour.
Whatyoulldo
Content:
- Lead and design shopper research projects using qual & quant methodologies
- Deliver best in class shopper insight reports and lead the continual improvement of the research programme
- Create high-quality high impact reports articlespresentationsand webinars
- Maintain high research standards and ensure consistency of tone and brand
- Review analytics and proactively suggestnew ideasaligned to strategy
- Raise awareness through marketing and comms including press involvement
Research:
- Analyse research data and insight triangulate with other sources of insight and fully interrogate the detail finding the broader story in the data
- Demonstrate strong research methodological understanding
- Leaddesignand carry out qualitative and quantitative research recommending the appropriatemethodologyfor each project
- Keep abreast of new methodologies and approaches which improve efficiency or close the say-do gap suggest experiments and pilots
- Influence the data team to innovate in reporting and visualisation
Customer engagement:
- Proactively engage with clients to understand their challenges and needs
- Independently deliver high quality presentations across multiple topics to clients and at industry events
- Leadstrategic and tactical clientmeetings andpresentations.
- Organize and conduct client engagement events
- Establish a strong external network
What werelooking for
- Over 5 yearsexperiencein insights either agency or client-side preferably both
- Solidknowledge of grocery & consumer goods
- Passion for understanding shopper behaviour
- Excellent commercial awareness
- Advanced researchmethodologyexpertiseand ability to interpret complex data sets
- Experienced storyteller with robust opinion
- Excellent written English
- Advanced Office skills
- Very strongpresenter across all audience levels
- Strong networker with senior stakeholders
The rewards
We offer a range of benefits including a market leading pension a bonus scheme the ability to buy and sell annual leave plus a generous medical insurance package. You will have a great work-life balance where you are empowered & trusted to manage your time.
The location
We areoperatinga hybrid approach to working with a mix of home and office-based working. We are based in a very accessible location within the M25 just 20 miles fromCentral London.
Our behaviours
Werehungry for better
We solve it together
We make it happen
We say what needs to be said
More about our people
Werelooking for inspiring professionals; talented people whoseekpersonal and career growth and are ambitious to develop their potential and unlock opportunities for society for ourclientsand themselves.
Weseekand attract thevery bestpeople and create an environment that supports and includes them. We aim to encourage a culture where people can be themselves and be valued for their contribution. We welcome applications from diverse candidates.Pleasediscuss any adjustments that you mayrequirethroughout theselectionand assessment process.
More about IGD
We are a strategicinsight foresight and learning organisation. Here to unite the industry andbenefit society. We invest all our profit into Social Impact.
We foster collaboration through a broad range of forums bringing together businesses policymakers and thought leaders. Byprovidingevidence-based insights credible research and strategic foresight we help organisations make informed decisions thatbenefittheir operationsandcontribute to the collective good of society.
Required Experience:
Senior IC
About Company
We are an organisation of two vital and interconnected communities: Commercial Insight and Social Impact. Together, we are working to drive change that makes a tangible difference for Society, Business and the Individual