Senior Groups and Events Executive Aloft by Marriott London Excel

Job Summary

The Senior Groups & Events Executive is responsible for managing group bookings and event enquiries from initial contact through to successful delivery. The role focuses on maximizing revenue opportunities while providing exceptional customer service and ensuring seamless coordination between clients and hotel operational departments.

The successful candidate will handle corporate leisure conference meetings social and special event bookings maintain strong client relationships and support the achievement of departmental sales and revenue targets.

Key Responsibilities

Sales & Revenue Management

Handle group and event enquiries promptly and professionally.

Identify opportunities to grow existing accounts and generate repeat business.

Conduct client entertainment networking and external sales activities where appropriate. Support the hotels overall business development strategy.

Contribute to forecasting budgeting and monthly commercial reviews

Act as a departmental lead in the absence of the Senior Groups & Events Manager

Support onboarding and development of new team members.

Drive best practice and continuous improvement initiatives across the department.

Assist with performance coaching and training activities. Drive cross-selling opportunities across guest rooms meeting space catering bar and restaurant outlets.

Prepare proposals quotations contracts and event orders.

Negotiate rates packages and terms in line with company guidelines. Upsell hotel services accommodation catering meeting spaces and additional event requirements.

Maximize revenue opportunities and contribute to achieving departmental targets. Monitor booking pace and follow up on tentative business to secure confirmations.

Event Planning & Coordination

Organize and coordinate meetings conferences banquets and other special events.

Conduct site inspections food tastings and client show-rounds.

Liaise with clients to determine event requirements and expectations.

Create detailed event briefs and communicate information accurately to operational departments.

Ensure all event details are confirmed and documented before arrival. Client Relationship Management

Build and maintain strong relationships with corporate clients agencies event planners and repeat customers.

Act as the main point of contact throughout the booking process.

Resolve client concerns and provide effective solutions.

Conduct post-event follow-up to obtain feedback and identify future business opportunities. Operational Coordination

Work closely with Front Office Food & Beverage Kitchen Housekeeping Revenue Management and Operations teams.

Attend operational meetings and event handover meetings.

Ensure all departments are informed of event requirements and changes.

Monitor event delivery to ensure service standards are met. Administration & Reporting

Maintain accurate records within the hotels sales and event management systems.

Prepare reports as required. Ensure contracts deposits invoices and payment schedules are processed correctly.

Maintain compliance with company policies and brand standards. Team Support

Support and mentor Groups & Events Executives within the team.

Share best practices and provide guidance on complex bookings.

Assist the Senior Manager with departmental projects and training initiatives.

Skills & Qualifications Essential

Minimum 25 years experience within hotel groups and events conference and banqueting or hospitality sales.

Strong knowledge of event planning and hotel operations.

Excellent communication and negotiation skills.

Proven ability to manage multiple projects simultaneously.

Strong organizational and time management skills.

Commercial awareness and revenue-focused mindset.

Proficiency in Microsoft Office and hotel sales systems (Opera Salesforce or similar). Desirable

Degree or diploma in Hospitality Management Events Management Business or related field.

Experience working within a branded hotel environment.

Knowledge of revenue management principles. Key Competencies

Customer Focus Relationship Building

Commercial Awareness

Negotiation Skills

Attention to Detail

Problem Solving

Planning & Organization

Teamwork & Collaboration

Leadership & Mentoring

Results Driven Performance Indicators (KPIs)

Group and event revenue achieved

Conversion rate of enquiries to confirmed bookings

Client satisfaction scores

Repeat business and account retention

Accuracy of event documentation

Response times to enquiries

Achievement of departmental sales targets

Role Profile Summary

The Senior Groups & Events Executive is responsible for driving group and event sales while delivering exceptional customer experiences. Acting as the primary liaison between clients and hotel operations the role ensures seamless planning and execution of events maximizes revenue opportunities and supports the achievement of commercial objectives through leads conversion relationship management and operational excellence.