Senior Field Marketing Manager, EMEA

Senior Field Marketing Manager EMEA

POSITION OVERVIEW

In this role the Senior Field Marketing Manager is responsible for executing the EMEA regional marketing engine combining field marketing account-based marketing (ABM) and events to drive pipeline growth and account engagement.

This is a hands-on commercially-minded execution-focused role for a builder who works closely with Sales to deliver programs that generate pipeline across EMEA markets.

RESPONSIBILITIES AND DELIVERABLES

Pipeline Creation & Funnel Execution

Execute regional programs that drive net new pipeline and expansion.

Align global campaigns to regional priorities and pipeline targets.

Partner closely with Business Development on lead generatingand other pipeline creation programs.

Track performance and optimize programs based on conversion and impact.

Account-Based Marketing (ABM) Execution

Execute 1:1 1:few 1:many ABM programs aligned to priority accounts.

Partner with Sales on account planning and program execution.

Activate personalized campaigns to engage buying groups.

Field Marketing & Regional Programs

Plan and execute regional events including executive roundtables roadshows conferences and webinars.

Own end-to-end program execution including follow-up and reporting.

Ensure all programs align to target accounts and pipeline goals.

Demand Generation Execution

Execute integrated campaigns across digital events email and third-party channels.

Localize global campaigns for EMEA markets.

Drive engagement across the full buyer journey.

Sales Partnership & Deal Support

Partner with Sales to align on account priorities.

Support deal acceleration through targeted programs.

Incorporate Sales feedback to improve execution.

Performance & Optimization

Track pipeline ROI and conversion metrics.

Optimize programs and spend based on performance.

Apply a test-and-learn approach.

Cross-Functional Execution

Collaborate with both global and regional teams including Campaigns Digital Regional Marketing Sales (AE BD) and Partner and Product Marketing.

Ensure consistent execution across teams.

Manage vendors and partners as needed.

PERFORMANCE INDICATORS

Pipeline generated (including MQL MQA)

Account engagement (target accounts)

Opportunity creation

Conversion rates

Program ROI and cost per pipeline

QUALIFICATIONS

SKILLS & WORK TRAITS

58 years of B2B marketing experience (SaaS or enterprise technology preferred)

Experience executing field marketing ABM and demand generation programs

Strong partnership mindset with Sales teams

Ability to manage multiple programs across regions and priorities

Data-driven mindset with ability to optimize performance

TECHNICAL COMPETENCIES

Experience with CRM and marketing automation platforms

Execution across digital event and integrated marketing channels

Campaign performance measurement and reporting

Familiarity with ABM tools and account engagement strategies; Demandbase a plus

Understanding of GDPR and EMEA data regulations

EDUCATION

Bachelors degree in marketing business or related field (or equivalent experience)