Senior E-CRM & Content Executive

About the role:

Were looking for a Senior E-CRM & Content Executive to join the Marketing team and play a key role in driving the digital and eCommerce performance of the Citizen Groups portfolio of brands including Citizen Bulova Frederique Constant and Alpina. This is an exciting opportunity for a digitally focused individual to take ownership of E-CRM communications and digital content helping to create engaging customer experiences while supporting customer acquisition retention and loyalty. Youll be responsible for planning and delivering E-CRM campaigns managing customer communications and optimising activity to maximise engagement and commercial performance. Youll also manage and publish content across our web platforms ensuring everything is accurate consistent on-brand and delivers an excellent customer experience.

What youll do:

• Develop and implement customer loyalty strategies through targeted digital marketing and personalised customer journeys including GDPR consent and preference-management compliance.
• Own and managethe E-CRM and digital content calendar across the Citizen Group brands ensuring campaigns and website updates are delivered on time.
• Collaborate with Sales eCommerce Marketing Brand and Design teams to develop E-CRM campaign plans customer segmentation and engaging content.
• Build schedule test and deploy email marketing campaigns monitoring performance to optimise engagement and conversion.
• Analyse campaign performance using key metrics including open rates click-through rates conversions unsubscribe rates website traffic and customer engagement.
• Plan create and publish website content including product copy imagery banners landing pages navigation updates and data capture forms.
• Ensure all online content remains current accurate and aligned with business priorities across multiple brand websites.
• Work closely with Marketing and Brand teams to ensure all digital content aligns with brand guidelines and product messaging.
• Monitor and optimise website customer journeys and consumer flows to enhance user experience and improve conversion rates.
• Analyse customer behaviour acquisition channels and purchase trends to identify opportunities for improved targeting and engagement.
• Support the day-to-day operation of eCommerce websites including content updates and issue resolution

What youll need:

- Skilled in using email marketing tools (Klaviyo) for both E-CRM and customer flows.

- Skilled in website content updates and testing.

- Solid understanding of digital marketing and consumer acquisition and retention programmes.

- 3 years in a hands-on E-CRM and web role ideally within retail luxury or eCommerce.

- Practical experience building campaigns segments and automated flows in Klaviyo.

- Working knowledge of GA4 and campaign attribution.

- Strong analytical copywriting and proofreading skills.

- Understanding of E-CRM GA4 and performance reporting.

- Knowledge of GDPR and email-marketing compliance.

- Knowledge of web platforms Salesforce & Magento.

- Strong attention to detail across multiple brands.

This role is being managed by our retained HR Consultants HRCentral Limited. No agents please.

Required Experience:

Exec