Senior Director, Social Commerce

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

The Role

We are seeking aSenior Director Social Commerceto leadSharkNinjasrapidly expandingUK Social Commerce business and own the UK TikTok Shop P&Lone of the companys fastest-growing and highest-priority commercial channels. This leader will define and execute the long-term vision for social commerce in the UK transforming it into a scalable growth engine that accelerates revenue strengthens brand engagement and delivers sustainable profitability.

In addition to leading the TikTok Shop business this role will own SharkNinjas UK TikTok LIVE Commercestrategy and operations building a world-class live shopping capability that drives customer acquisition engagement conversion and revenue through always-on live programming creator partnerships and scalable live production. This leader will also partner closely with international markets to develop scalable playbooks and best practices that can be adapted to support global social commerce expansion.

As the commercial leader for Social Commerce (UK) you will build the strategy operating model and organizational capabilities required to support significant growth across creator-led live shopping and shoppable ecosystems. You will oversee the evolution of our social commerce business from a high-growth channel into a mature scalable capability by developing repeatable processes investing in technology and analytics and building high-performing teams that can execute at speed.

This role requires an entrepreneurial leader who thrives in ambiguity can build from first principles and has a proven track record of scaling ecommerce businesses in fast-paced consumer environments. You will partner closely with executive leaders across Marketing Digital Commerce Sales Finance Operations Supply Chain Product and International Markets to ensure the UK social commerce business is positioned for long-term success while helping establish global best practices.

Success in this role will be measured not only by revenue growth and profitability but by building the infrastructure capabilities partnerships and talentrequiredto support the next phase ofSharkNinjasecommerce growth.

Key Responsibilities:

• Own the end-to-end P&L forSharkNinjasUK Social Commercebusinessestablishingambitious revenue profitability customer acquisition and market shareobjectiveswhile delivering against aggressive growth targets.

• Develop and execute the long-term UK Social Commerce strategy across TikTok Shop TikTok LIVE Instagram YouTube and emerging commerce platforms ensuring alignment with broader ecommerce digital and brand strategies.

• Build and scale a best-in-class social commerce organization designing the team structure operating model processes and capabilitiesrequiredto support rapid growth andestablishrepeatable frameworks for future international expansion.

• Establish scalable operating rhythms governance and performance management frameworks that enable efficient execution across creator partnerships affiliate marketing live commerce operations merchandising content production campaign execution and platform operations.

• LeadSharkNinjasUK TikTok LIVE Commercebusiness developing the end-to-end strategy for live shopping including programming creator and host recruitment production merchandising promotional planning live selling operations and performance optimization toestablishLIVE as a significant revenue customer acquisition and brand engagement channel.

• Lead the evolution of creator affiliate and LIVE host ecosystems developing sophisticated partner segmentation recruitment strategies commission structures incentive models and performance frameworks that maximize long-term commercial value across both shoppable content and live commerce.

• Identifyand unlock new growth opportunities through customer acquisition conversion optimization assortment strategy merchandising promotional planning live event programming and lifecycle engagement.

• Partner closely with Marketing Brand Media CRM Product Marketing Sales Finance Supply Chain Operations Creative and Technology to create seamless integrated customer journeys that connect social discovery with purchase including coordinated product launches tentpole campaigns and TikTok LIVE selling events.

• Build robust forecasting financial planning and investment models that balance rapid growth with sustainable profitability while providing executive leadership with clear visibility into performance risks and opportunities.

• Develop scalable reporting analytics and KPI frameworks thatleverageplatform data first-party customer insights and business intelligence to continuouslyoptimizecommercial performance across social commerce and live shopping initiatives.

• Evaluate and implement technologies automation and operational improvements that improve efficiency reduce manual execution and enable the organization to scale effectively.

• Partner with international markets to establish repeatable playbooks operating models and best practices that accelerate social commerce and live commerce adoption globally while adapting to local platform dynamics and consumer behaviours.

• Monitor competitive activity platform innovation creator economy trends live shopping best practices and emerging technologies toidentifynew business opportunities and maintainSharkNinjasleadership position within social commerce.

• Serve as the executive voice of Social Commerce influencing enterprise ecommerce strategy and representing the function with senior leadership platform partners agencies creators and key external stakeholders.

• Recruit develop andretainexceptional talent while fostering a high-performance culture focused on innovation accountability agility and continuous improvement.

• ChampionSharkNinjasvalues and culture inspiring teams to deliver breakthrough thinking exceptional execution and industry-leading results.

About You

• Experience in progressive leadership experience across ecommerce digital commerce marketplace social commerce performance marketing or omnichannel retail with experience scaling high-growth consumer businesses.

• Demonstrated success owning a multimillion pound P&L with responsibility for revenue growth profitability forecasting investment planning and executive reporting.

• Proventrack recordbuilding and scaling ecommerce organizations through periods of rapid growth including designing teams operating models and scalable business processes.

• Experience building and scaling TikTok LIVE Commerce or other livestream shopping businesses including live programming strategy creator or host management production workflows merchandising and performance optimization.

• Experience leading complex cross-functional initiatives across Marketing Commercial Operations Technology Finance Supply Chain Creative and Product teams.

• Deep understanding of social commerce platforms creator ecosystems affiliate marketing livestream commerce content-driven commerce and evolving consumer purchasing behaviours.

• Strong analytical and commercial mindset with experienceleveragingdata experimentation and customer insights to drive strategic decisions.

• Experience implementing scalable systems automation analytics and operational improvements that enable sustainable growth.

• Exceptional executive communication negotiation and stakeholder management skills with experience influencing senior leadership and building strong external partnerships including platform partners and creator agencies.

• Highly entrepreneurial highly adaptable and comfortable operating in a fast-paced high-growth environment where building new capabilities and leading through change are critical to success.
• Experience partnering with international teams or supporting global ecommerce expansion is highly desirable.

Our Culture & Commitment

AtSharkNinja our purpose is to positivelyimpactpeoples lives every day in every home around the world. We thrive on passion innovation and a relentless drive to disrupt categories and create products consumers love.

Werelooking for leaders who embrace bold thinking move with speed challenge the status quo and build scalable businesses that fuel our next phase of growth.

Diversity Equity and Inclusion are fundamental to our success. We believe diverse perspectives drive better innovation and stronger business outcomes. We are committed to creating an environment where every associate can bring their authentic self to work make an impact and accelerate their career.

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