Senior Director, eCommerce (UKI)

Position Title: Senior Director eCommerce (UK/I)

Location: Wimbledon (2days)

Reports to: General Manager Northern Europe

Scope: Wella Professionals Nioxin Sebastian OPI Briogeo Clairol

ABOUT THE WELLA COMPANY

TogetherWEenable individuals to look feel and be their true selves.

Wella Company is one of the worlds leading beauty companies comprised of a family of iconic brands such as Wella Professionals Clairol OPI Nioxin and ghd. With 6000 employees globally presence in over 100 countries Wella Company and its brands enable consumers to look feel and be their true selves. As innovators in the hair and nail industry Wella Company empowers its people to delight consumers inspire beauty professionals engage communities and deliver sustainable growth to its stakeholders. For additional information about the Wella Company please visit .

THE ROLE

We are searching for a Senior Director of eCommerce to lead the full digital commerce ecosystem across our cluster spanning Amazon pure-play marketplaces and DTC and Tik Tok Shop. This is a leadership role with full commercial P&L ownership and a business development and transformation role for the cluster.

The role sits on the Northern Europe Leadership team reporting to the General Manager with a dotted line to Global eCommerce. With Amazon EU centralized this leader partners with the center on Amazon but drives pure-plays and DTC/ TTS which represents the majority of the clusters addressable digital opportunity. It requires someone who hunts new growth rather and who can hold the digital agenda at leadership-team level.

Were looking for a change agent and operator fluent in Amazon and digital retail with a sharp commercial mindset a genuine consumer lens and a track record of scaling businesses through data-driven execution and exceptional leadership.

KEY RESPONSIBILITIES

• Lead the strategic and operational delivery of the eCommerce business across Amazon (Boots LookFantastic and equivalent chains) pure-play and DTC.
• Own the P&L outright net revenue margin and investment ROI and set direction and standards across the cluster markets.
• Serve as the digital voice on the leadership team shaping investment activation and channel strategy alongside GM Marketing and Finance peers.
• Drive pure-play and marketplace growth as a strategic channel by shifting into an activation mode that brings in Amazon and other global learnings to drive the business.
• Build customized strategies to strengthen digital shelf boost conversion and align with joint business planning.
• Maintain Amazon fluency and partnership with the centralized EU Amazon team; ensure the cluster is represented in Amazon strategy even where the P&L sits centrally.
• Own DTC long range plan for the brands in partnership with the Global team. Accelerating what exists and owning the consumer journey through the lense of DTC.
• Build a strategy and plan to capture more 1P data and activation plan on CRM.
• Direct performance media across paid search DSP and retail media with a focus on ROAS optimization across all channel and champion this at the LT level.
• Shape TikTok Shop and social commerce strategy as a growth frontier for the cluster.
• Build and develop the cluster eCommerce team; set the operating model across cluster markets.
• Coordinate across markets without always holding direct authority; deploy playbooks and lift standards on data content and ops hygiene.

ESSENTIAL SKILLS EXPERIENCE & QUALIFICATIONS

• 10 years of relevant eCommerce experience with deep expertise in Amazon and other digital retail platforms.
• Proven commercial acumen with ownership of a meaningful P&L and a track record of revenue growth.
• Strong leadership experience managing teams across multiple digital disciplines.
• Deep pure-play and expertise
• DTC / D2C experience with genuine customer-acquisition logic LTV CRM repeat purchase CAC.
• Performance media fluency paid search DSP retail media ROAS optimization.
• Data-driven operator with advanced analytical skills attribution forecasting MMM literacy and a bias for action.
• Multi-market coordination experience; comfortable leading across markets without always having direct authority.
• Excellent communication and executive presence; comfortable influencing at leadership-team level.
• Experience in beauty CPG or a fast-moving consumer business is highly preferred.

Mindset

• A hunter not a maintainer builds from scratch sees white space and moves with urgency.
• Consumer-first and commercially sharp; a full business owner rather than a channel manager.

Specialized Skills

• Strategic creativity problem solving decision making
• Business workflow structuring monitoring product knowledge analytical detail-oriented time management
• Creativity and Innovation business savvy originality intuition
• Leadership and Personal communication objectivity integrity dependability initiative flexibility impact tenacity autonomy collaboration

WHAT WE OFFER

• 25 days holiday additional day off for your birthday (not including bank holidays)
• 3 days personal leave for your own signification life events
• 2 paid days off for volunteering/charity work
• Optional Wella Pension Scheme (8% employer contribution 3% employee contribution)
• Optional Family Private Medical Insurance Cover
• Income Protection
• Life Insurance (8x base salary up to 2 million payable in the event of your death in service of Wella)
• Staff Discount (80% of all hair products 40% OPI 1 x 50% ghd)
• EAP (Employee Assistance Program)
• Enhanced maternity paternity and adoption leave
• Gym Benefits
• Eye Tests
• WOW Program (Bonus following exit from KKR eligible after successful probation. For permanent employees only)
• Workplace/Nursery Benefits
• 4 weeks working remotely abroad
• Early Friday Finish during Summer

EEO OPPORTUNITIES

The Wella Companywants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity.

We offer equal employment opportunity to qualified individuals without regard to race religion or belief color national origin age genderdisability sexual orientation gender identity gender expression marital or civil partnership pregnancy and maternity veteran status or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please contact us at: strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills abilities experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on thislinkto review the Notification of Equal Opportunity Rights poster

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