Senior Director, Digital Marketing

The Opportunity

Digital marketing has been fundamentally restructured by AI and we need a leader who doesnt just understand that shift but is actively shaping it. This is not a role for someone catching up; its for someone whos already operating in the new paradigm.

As Senior Director of Digital Marketing you will own AvePoints end-to-end digital presence and performance from how were discovered by AI answer engines to how we convert pipeline on the website. Youll lead SEO/GEO Answer Engine Optimization (AEO) paid media and web conversion strategy building a fully AI-powered digital org that stays ahead of the curve on every front.

What Youll Own

Answer Engine Optimization (AEO) & GEO

• Define and lead AvePoints strategy for AI-driven search visibility across ChatGPT Perplexity Google AI Overviews Claude Gemini and emerging LLM platforms.

• Build AEO accountability frameworks: benchmark tracking citation monitoring share-of-voice in AI-generated answers and input/output OKRs across contributing teams.

• Partner with Brand Demand Gen and AR teams on content and structural approaches that increase AvePoints citation frequency in AI answer surfaces.

• Stay 612 months ahead of platform changes from structured data to semantic search to agent-based browsing and translate emerging signals into actionable strategy.

SEO Strategy & Organic Performance

• Own organic search strategy across the full funnel from brand and category terms to long-tail buying-stage content with direct ownership of Ahrefs (Brand Radar) and GA4 reporting.

• Lead technical SEO: site architecture Core Web Vitals crawlability schema markup and content velocity programs.

• Build AI-assisted content workflows that accelerate topical authority without sacrificing quality signals or E-E-A-T.

• Establish and track SEO/GEO channel benchmarks across impressions clicks and campaign members as part of the full marketing funnel measurement model.

Paid Media & Performance Marketing

• Oversee paid media investment across Google LinkedIn display and programmatic with direct accountability for MQL volume cost per MQL (benchmark: $4K) and SAL conversion rates.

• Deploy AI-native campaign management: automated bidding creative testing at scale predictive audience modeling and intent signal integration from 6sense and Clearbit Reveal.

• Partner with RevOps and Analytics to connect paid spend to pipeline attribution as the attribution model matures (Dreamdata evaluation in progress).

• Manage paid media budgets with rigor optimizing channel mix across regions (AMER EMEA ANZ) and product categories (AI Governance Resilience).

Website & Conversion Rate Optimization (CRO)

• Own the AvePoint website as a revenue-generating asset: information architecture UX messaging alignment and conversion performance across all campaign and product landing pages.

• Lead CRO programs A/B testing personalization (in partnership with 6sense and Clearbit) and conversion path optimization with GA4 and pipeline as the primary success metrics.

• Collaborate with Product Marketing on solution and persona-based web journeys; with Brand on design system consistency; and with Demand Gen on campaign landing page performance.

• Evaluate and integrate AI tools for dynamic content intelligent chat and web personalization to improve engagement and self-service pipeline creation.

Building an AI-Powered Digital Org

• Model and enforce AI proficiency standards across the Digital Marketing team targeting L4 proficiency (The Neurons 5-Level Framework) by year-end with at least one L5 agent deployed.

• Identify pilot and scale AI tools across every digital function: content generation keyword research ad creative testing reporting automation and audience intelligence.

• Create a culture of continuous learning and experimentation running fast documenting what works and distributing knowledge across the broader growth marketing org.

• Serve as the internal subject matter expert on AI-driven digital marketing educating the ELT and cross-functional stakeholders on implications and opportunities.

How Well Measure Success

Youll be accountable to AvePoints full marketing funnel from impressions to pipeline with digital owning specific stages:

Who You Are

• 8 years of B2B digital marketing experience with at least 3 years in a senior leadership role owning paid media SEO and web.

• Demonstrated expertise in AEO and GEO youve been tracking and optimizing for AI-generated answer surfaces not just reading about them.

• Deep hands-on experience with GA4 paid search/social platforms (Google Ads LinkedIn) SEO tooling (Ahrefs SEMrush) and marketing automation (Marketo preferred).

• Proven ability to connect digital spend to pipeline outcomes you understand attribution work well with RevOps and dont hide behind vanity metrics.

• Experience scaling AI tooling across a team not just using AI yourself but building processes workflows and capability frameworks for others.

• Strong analytical instincts: you read data form hypotheses test them and ship results.

• Executive-ready communication you can translate digital performance into business impact for ELT and board audiences.

Strongly Preferred

• Experience in B2B SaaS security or data governance familiarity with complex multi-stakeholder buying processes.

• Experience with ABM platforms like 6sense or intent data tools (Bombora Clearbit Reveal).

• Exposure to Dynamics 365 and Marketo in a pipeline-reporting context.

• Comfort operating in a global org with regional go-to-market nuance (AMER EMEA ANZ).

• Active participant in digital marketing communities newsletters or public thought leadership on AI-driven marketing.

The Signal Were Looking For

The right person for this role doesnt wait for the industry to settle before making a move. Theyre already running experiments in AEO. Theyve replaced manual reporting workflows with AI agents. They have a point of view on where search is going in 18 months and theyre building for it now. They hold themselves accountable to pipeline not just impressions.