Senior Director Data & Innovation
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Job Summary
Music is Universal
Its the passionate and dedicated team at Universal Music who help make us the worlds leading music company. From A&R to finance legal to digital sales to marketing Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender race disability sexual orientation religion belief age marital status background pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism dyslexia ADHD and other forms of neurocognitive variation.
We will always seek to make appropriate adjustments to recruitment workplaces and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards including alternatives to the online form or to disclose a neurocognitive condition please email
The A Side: A Day in the Life
Universal Music Group for Brands (UMGB) is the dedicated brand agency of Universal Music Group creating innovative business solutions that connect brands with culture through music. As Senior Director Data & Innovation you will shape the future of UMGBs datainsightand AI capabilities leading the strategy development and adoption of proprietary platforms that transform cultural intelligence into commercial advantage. You will combine product leadership analytics AIengineeringand innovation to build trusted enterprise solutions used by teams and clients globally.
The B Side: Skills & Experience
Core Responsibilities
Define and lead the global Data & Innovation strategy aligning producttechnologyand commercial priorities.
Ownthe roadmap for proprietary insight platforms evolving MVPs into secure scalable enterprise products.
Surface data-driven cultural trends from UMGs proprietary datasets and translate them into actionable commercial opportunities.
Develop category audience and market insights that underpin strategic planning clientengagementand new business.
Build intuitive self-service dashboards and workflows thatdemocratiseaccess to insights across global markets.
Connect internal partner and licensed datasets through modern APIs and data products to enrich intelligence capabilities.
Champion data provenance transparency and explainability through evidence-backed insights confidencescoringandmethodologydocumentation.
Lead responsible AI implementation ensuring generated outputs are source-grounded explainablegovernedand suitable for external use.
Establish governance frameworks spanning AI data quality security privacyauditabilityand enterprise compliance.
Lead strategic conversations around clean rooms data partnerships measurement and emerging technology with brandsagenciesand platform partners.
Drive continuous innovation across AI creative technology and cultural intelligence identifying new commercial opportunities.
Partner with Strategy Commercial Engineering Design and Analytics teams to translate business needs into scalable product solutions.
Embed best practices across product development engineering testing deploymentmonitoringand operational excellence.
Lead global product adoptiontrainingand change management tomaximisebusiness impact.
Develop and mentor a high-performing multidisciplinary team fostering a culture of innovationcollaborationand continuous learning.
Personal Specification
Necessary
Extensive experience leading data analytics digitalproductor innovation functions.
Proventrack recorddelivering enterprise data products or SaaS platforms from concept through deployment.
Strong commercial mindset with the ability to translate technical capability into client value.
Excellent knowledge of SQL and modern analytics platforms; experience with PythonBigQueryand BI tools (Tableau Looker PowerBIor Domo) is desirable.
Experience with AI-enabled products LLM workflows explainability governance and responsible AI.
Strong understanding of enterprise architecture including APIs authentication RBAC auditloggingand cloud platforms.
Experienceestablishingdata governanceprovenanceand quality frameworks.
Exceptional stakeholder management and communication skills able to influence executivecommercialand technical audiences.
Highly collaborative strategicallymindedand comfortable operating in ambiguity whileremaininghands-on when.
Demonstrated experience building and developing high-performing teams.
Bachelors degree in Business Computer Science Data Science EngineeringMediaor related discipline; MBA or postgraduate qualification desirable.
Leadership Attributes
Visionary product and innovation leader.
Commercially curious with strong strategic judgement.
Passionate about music culturetechnologyand creativity.
Balances experimentation with enterprise discipline and governance.
Trusted collaborator who inspires teams and builds strong stakeholder relationships.
Bonus Tracks: Why This Role Matters
This role sits at the intersection of data cultureAIand commercial innovation. You will define how Universal Music Group for Brands turns proprietary cultural intelligence into differentiated products trusted clientsolutionsand new commercial opportunities helping shape the next generation of data-led marketing.
Just So You Know
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However the business operates in an environment that demands change and the jobholders specific responsibilities and activities will vary and develop. Therefore the job description should be seen as indicative and not as a permanent definitive and exhaustive statement.
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