Senior Digital Marketing Officer

About the role

Were looking for a Senior digital marketing officer to join us at an exciting time of growth for Breast Cancer Now. As part of our 2025-30 strategy were growing awareness understanding trust and engagement to increase the impact we can have for people affected by breast cancer and paid digital marketing has a big part to play. This role will help us deliver those ambitions supporting the integrated marketing and communications plan and maximising the value of our investment in paid digital media.

Based in our strategic marketing and communications planning team the Senior digital marketing officer will be our in-house expert on paid digital media making sure the activity our media agencies deliver across the charity (brand support health information influencing and fundraising) is strategically aligned uses the most effective channel mix and is fully optimised. The role also includes managing our Google Ad Grants.

Working with marketing colleagues across the charity the post-holder will bring activity together so it aligns with our integrated marketing and communications plan. Theyll also be the vital link between our internal teams and our media agencies making sure briefing and optimisation processes are robust and that performance insight is shared and acted on to keep improving results.

While our agencies manage most campaign delivery this role will also run smaller campaigns in-house from time to time.

About you

Youll be an experienced digital marketer who loves seeing campaigns deliver across every channel and who understands how paid digital fits into a wider integrated plan.

Youll have experience managing or overseeing paid digital campaigns across channels such as Meta Google (including search display and PMax) Microsoft TikTok and Spotify and youll be confident setting up campaigns yourself in Google (including Ad Grants) and Meta Business Suite. Youll use Google Analytics to inform reporting and optimisation understand how performance metrics support decision making across the marketing funnel and know your way around platform advertising policies.

Working across the organisation youll bring excellent communication and stakeholder engagement skills and the confidence to challenge and guide our agency partners. Youll also have strong organisational skills and a sharp eye for detail with the ability to manage multiple projects and priorities in a deadline-driven environment.

Experience in the charity sector would be great but it isnt essential.

Most of all youll share our passion and ambition to make a real difference for people affected by breast cancer.

If this sounds like you wed love to hear from you!

Job description and benefits

The job description and our attractive benefits are available for you to download.

Primary location of role and hybrid working

This role is primarily based in our London office. Our hybrid working model allows you to work up to 3 days per week at home.

The salary range is:

36500 to 39000 per annum if London based

When applying

We hope you choose to apply for this role. To support your application youll be asked to submit your anonymised CV and a supporting statement online. Please refer to the essential criteria on the person specification and clearly provide as much information as you can with examples to demonstrate how and where you meet the criteria.
If youve any immediate questions please email

Our commitment to equity diversity and inclusion

Were committed to promoting equity valuing diversity and creating an inclusive environment for everyone who works for us works with us supports us and who
we support.

We reserve the right to close this advert early. Therefore to avoid disappointment please submit your application as soon as possible if youre interested in this opportunity.

Closing date

Wednesday 28th October at 11:59pm

Interview date

First round interviews (online): Tuesday 3 and Wednesday 4 November 2026