Senior Digital Creative Designer

The Opportunity A lot of designers worry that moving in house means trading interesting work for a single brand book and a slow calendar. That isnt the role on offer here. Williams F1 Team is rebuilding what its brand means in public and digital is where most fans meet it  the website the app the campaigns that wrap around the seasons biggest moments. Youll be hands on shipping work every week alongside an evolving brand system that youll help refine as you go. The brand isnt finished. You wont be inheriting a museum. This isnt a social content seat we have a dedicated social team who own the day to day there. Your remit is the bigger more considered work: the website the app integrating with marketing campaigns performance driven creative and the digital moments around special races and fan activations. If youre a strong mid weight pushing into Senior or a Senior who wants to put their craft against something they actually care about this is the kind of in house role that doesnt feel in house.

What Youll Do:

Website App & Product Moments

• Design and refine pages components editorial moments and email templates for and the Williams F1 Team app these are your primary canvases.
• Concept and design launch assets for new app features product drops and marketing campaigns the wider team is bringing forward.
• Design user experiences across web app and fan platforms memberships content hubs and interactive features producing wireframes prototypes and high-fidelity UI designs.
• Translate fan behaviours data and testing insights into intuitive high performing journeys that drive conversion and engagement.
• Partner with product engineering and data teams to deliver and iterate on digital experiences.
• Build a body of work overtime that visibly improves how the brand expresses itself on its owned digital surfaces.

Fan Growth & Performance Creative

• Design high performing creative for paid and organic channels social digital ecommerce and app.
• Develop and iterate creative assets for multichannel performance marketing campaigns (Meta TikTok Google Williams F1 App and more).
• Own creative testing cycles A/B and multivariate testing to continuously improve engagement and conversion.
• Rapidly iterate assets based on performance signals (CTR engagement retention conversion).
• Develop scalable creative systems and templates for continuous experimentation.
• Build assets that support the full fan journey from acquisition through to engagement and retention.
• Collaborate with growth media and analytics teams to translate performance data into creative improvement.

Key Campaign Moments

• Lead the creative for the seasons biggest activations special races like the British Grand Prix at Silverstone and the Las Vegas GP custom livery reveals fanzone activations and the digital campaigns that wrap around them.
• Partner closely with the Fan Growth & Performance team to deliver high quality assets on fast turnarounds the calendar is unforgiving and a good idea on Tuesday often needs to ship on Thursday.
• Create content for both race and non race weekend storytelling and always on digital to social loops optimised for reach and interaction.
• Contribute to specific social led campaigns alongside our dedicated social team bringing the bigger campaign moments when a unified creative is needed.

Brand & Design System

• Work alongside the Senior Design Manager and the rest of the creative team to evolve Williams visual identity informed by whats actually performing in market and feedback from the teams using the brand day to day.
• Help maintain and improve brand guidelines motion principles and component library as we ship more work.
• Champion a fan first and data informed mindset across all outputs.
• Spot opportunities where the brand could be sharper weirder more confident and bring them forward

How Youll Work

• Take a brief end to end understand the ask propose a direction present it take feedback and ship.
• Bridge brand storytelling with performance marketing and product UX ensuring consistency across marketing creative paid media and product design.
• Partner with marketing fan engagement content producers photographers motion designers and external partners.
• Manage your own workload across multiple parallel briefs at race week tempo.

Qualifications :

• 57 years of design experience with a strong portfolio demonstrating both performance driven creative (paid social campaigns) and digital product / UX work (web app). Sports entertainment lifestyle or premium consumer brand backgrounds are especially welcome but a brilliant portfolio from anywhere matters more than the industry on your CV.
• Your portfolio shows real campaigns and live products not just unbriefed concepts.
• Strong typographic and layout craft across digital campaign and motion led formats.
• Expert in Adobe Creative Suite (Photoshop Illustrator InDesign After Effects) and Figma.
• Proven experience designing for paid media and growth focused environments with strong understanding of creative testing optimisation and data informed design.
• Comfortable working across web app and campaign formats you understand that a hero banner an app onboarding screen and a Silverstone fanzone graphic each demand different thinking even when theyre telling the same brand story.
• Collaborative calm under pressure opinionated about craft but not precious about feedback. You can work fast when the calendar demands it without dropping the quality bar.
• Genuinely care about Formula 1 or are clearly the kind of person who falls hard for the sports they get close to.
• Bachelors degree in Graphic Design Digital Media or a related field preferred; portfolio over credentials.

Additional Information :

Atlassian Williams F1 Team is an equal opportunity employer that values diversity and inclusion. We are happy to discuss reasonable job adjustments.

Remote Work :

No

Employment Type :

Full-time