Senior Data Analyst

Agency:

Job Function:

Job Subfunction:

Job Description:

The Data Analytics team at RAPP is a driving force behind the agencys success. Sitting within a wider Marketing Sciences team we drive value for our clients by delivering work that helps them to market and run their businesses more effectively and efficiently empowering them to make data-driven decisions that directly impact performance and drive measureable results.

THE ROLE

As a Senior Analyst youll lead projects end-to-end direct junior analysts and help shape strategies that use data to drive smarter decisions across channels. You will do this on one flagship clients or across multiple accounts and will also play a role in supporting new business growth and driving best practice across the team.

Some of the projects and tasks you may lead include:

• Delivering and managing an on-going test and learn planm for a clients omnichannel marketing activities
• Lead a strategic initiative to understand how to use a clients first party data to power above-the-line media buys.
• Lead a progressive data capture exercise that clients can use to understand how to drive overall levels of data quality and volume in their business
• Use RAPPs AI tools to drive an ongoing creative optimization programme
• Create multi-variate customer segments and measure the impact of marketing against this audience

The Opportunity

• RAPPs clients are hugely varied as is the work they ask us to do. But what unites them is that data is a strategic imperative for them. You will be front and centre of what RAPP does and a key part of delivering for and growing your client.
• Youll be joining a large (30) group of talented and supportive people in a group where culture and team cohesion really matter.
• We treat our team as grown ups. You will have proper autonomy to run your own projects with the help of said supportive team of course.
• Developing how we work and function as a team is a group endeavour not just the highest paid person in the room. You will be canvassed and your voice listened to around what our deliverables should look like and how our team should run.

ABOUT YOU essential skills

• You are hands on with data you use SQL and/or Python regularly and write code to pull data from a GCP AWS Azure or equivalent
• Youre not a stats expert but you do understand use and can talk about some basic concepts (feature importance regression clustering causation vs correlation) etc.
• You have 4 years working agency consulting or client side with customer or customer-related datasets - think marketing analytics sales analysis product analysis consumer profiling etc. If you dont have this experience you can show how what youve done before will compensate for this.
• Youre comfortable taking data and turning it into tangible recommendations for a non-technical decision-making audience. Ideally this would include answering a mix of more tactical (post campaign analysis investment analysis media evaluation) and strategic questions
• Youre a strong communicator and are used to working closely with and presenting to internal non-technical stakeholders or clients
• You are curious ask a lot of questions and are interested in the why of data what it means and what clients should do with it. That curiosity extends to a desire to understanding a dataset and not just taking it at face value you are accurate detail-oriented and if a piece of data looks wrong youll want to know why that might be.
• Youll get a kick working across multiple teams (at a client level and an analytics level) learning from others and sharing things youve learned with you
• Youll be OK working independently and happy to run projects with limited oversight

ABOUT YOU NICE TO HAVES

You will likely work across some of the following areas in your RAPP career and experience of any of the below is a plus; if you have experience of none of these things but think you fit the main criteria wed still love to hear you.

• Creating data pipelines and scheduling regular batch jobs (in Airflow or equivalent).
• Working with cloud environments in an engineering capacity
• Marketing orchestration/ad tech tools/stacks (Salesforce/Braze/Adobe/DSPs etc)
• Social analytics
• Attribution/MMM
• Brief writing for more junior team members
• Business casing
• Customer segmentation and modeling
• Running test and learn programmes
• Customer journey/experience planning
• Tagging tracking and taxonomy
• Team management/mentoring

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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Senior IC