Senior CRM Marketing Manager

Sheffield City Centre (office-based and hybrid)

Salary: 55000 - 65000

UniHomesexists to make student living stress are one of the UKs leading student accommodation platforms helping students find and secure homes more easily. We work with letting agents accommodationprovidersand students across the UK combining technologymarketingand customer experience to make student living stress free.

This is an exciting time to join UniHomes. As we launch our customer app UniHomes and introduce new engagement channels such as WhatsApp and push notifications were building a modern CRM capability that will shape how students engage with our brands for years to come.

As our app launches and channels such as WhatsAppand push notificationsbecome part of everyday customer contact we want people to hear from us and reach uswhereversuits Senior CRM Marketing Managerleads the delivery ofthat experience across the whole lifecycle: generating demand and interest converting it and building the joined-up multichannel engagement that turns customers into repeat ones and strengthens customer lifetime value.

This is a hands-onmanagementrole that blends technical execution with strategic thinking. You will set the technical standard in Salesforce Marketing Cloud andestablishin-appand pushnotificationsas core channels as the app rolls out. Demand conversion and retention are your headline measures so you will be judged on outcomes rather than volume of play a key role in shaping the future of our CRM capability.

Where the role sits:
Reporting to theHead of Marketing you will sit within the Senior Marketing Management team and lead the CRMmarketing functionthat delivers our outbound demand generation campaigns alongside our Marketing team is currently 19 people strong giving you the opportunity to work as part of a well-established function with specialistexpertiseacross the customer will work closely with the Senior B2C Marketing Manager to ensure the experience customers receive during acquisition flows seamlessly into the lifecycle journey and reflects our promise of stress-free student willcoachyour team of two raising both the technical bar and the quality of everything that goes out.

Key responsibilities:
The role spans the whole customer journey: generating demand and interest converting thatinterestand building lasting customer relationships through the experience we provide.

Demand generation and conversion

• In collaboration with theSenior B2C Marketing Manager you will plan and deliver outbound demand generation campaigns that create interest and fill the funnel working hand in hand on audiencemessageand timing.
• Treat acquisition and lifecycle as one continuous journey so what a customer experiences before theymake an enquiryis consistent with everything that follows.

• Be responsible for the delivery of the end-to-end customer lifecycle building cohort-based journeys across app email SMS push notifications and WhatsApp with retention and reactivation as the headline measures.
• Establish in-app and pushnotificationsas core channels as the app rolls out includingbehaviouraltriggers notification strategy anda clear approach to contact frequency and timing thatmaintainsengagement without overwhelming customers.
• Take segmentation and personalisation well beyond a first-name merge ensuring each customers experience reflects their preferences where they are in their university journey and their relationship withUniHomes.

• Own Salesforce Marketing Cloud as a platform: data quality and structure integrations with the app and wider stack user access and ways of working and the roadmap for how our CRM technology develops as we grow.
• Build and debug email and in-app templates directly holding qualityaccessibilityand rendering standards across devices.

• Use automation and AI tooling to take repetitive work off the team and scalepersonalisation.
• Run a genuine test-and-learnprogramme and turn results into changes that stick.
• Report performance with a clear story for senior stakeholders explaining what the numbers mean to people who do not work in CRM.

• Work closely with theSenior B2C Marketing Managerso acquisition and lifecycle join up and with the Customer Experience team so the full contact experience is coherent from a customers point of view.
• Coachand develop the CRM team raising the bar on technical craft tone of voice and commercial thinking.
• Keepeverythingwe send compliant with GDPR DPA and messaging best practice working with the relevant teams where needed.

Skills and experience:

• We are looking for someone with real technical depth who can also tell a commercial story to a non-technical audience.
• Strong hands-on Salesforce Marketing Cloud experience with genuine technical depth: Journey Builder Automation Studio dynamic contentAMPscriptand SQL.
• Proven multi-channel lifecycle CRM experience with segmentation andpersonalisationthatgowell beyond a first-namemerge.
• Experience planning and delivering outbound demand generationcampaigns andcomfortable being accountable for enquiry volume and conversion as well as retention.
• A commercial mindset focused on conversion and retention and comfortable being measured on outcomes rather than output.
• Strong data fluency and the ability to explain what the numbers mean to people who do not work in CRM.
• Experience leading or mentoring others and a genuine interest in developing people.
• Working HTML and CSS enough to build and debug templates yourself.
• Experience automating workflowsincluding withAI tooling.
• A confident writer who can hold tone of voice and quality across everything that goes out.
• Solid working knowledge of GDPR DPA and messaging bestpractice.
• App pushnotificationsor in-app messaging experience is a real advantage. We are open on platform as the transferable skill istriggering offcustomerbehaviour.

• Experience in a subscription membershiplettingsor another customer-led business where retention is a key commercial measure.
• Design skills for email and in-app templates.

What success looks like:
In the firsttwelve months we would expect you to have:

• Joined up acquisition and lifecycle so outbound demand generation campaigns hand over cleanly into cohort-based journeys and we can see the whole funnel in one place.
• Established pushnotificationsand in-app as working channels triggered off customerbehaviourand governed by a clear contact and cadence approach.
• Replaced a set of separate channel-by-channel contacts with cohort-based lifecycle journeys that a customer experiences as one conversation.
• Demonstrated through clear reporting and test-and-learn activity the contribution CRM has made to improvements in enquiry volume conversionretentionand reactivation against agreed targets.
• Built the teams capability so that technical standards and tone of voice hold without you in the room.

About us:

UniHomes is one of the UKs leading student accommodation platforms helping students find and secure homes more easily. Operating in 60 cities and partnering with more than 1000 agents and operators were transforming the student rental experience through technology marketing and customer experience.

Based in Sheffield City Centre and backed by Macquarie Capital and LDC we continue to grow through innovation collaboration and a commitment to making student living stress free.

We are a team driven and united by our core values:

• Lead the Way
• In it Together
• Customers Matter
• Keep it Simple
• Rise Above Challenges
• Make it Happen

What do you get when you work here

With people and culture at the heart of our organisation we are continually enhancing our employee offer and culture. We are incredibly proud to have been officially certified as a Great Place to Work (GPTW) and an accredited Living Wage employer - all our employees earn a fair living wage above the government minimum wage.

Working in our stunning new office at New Era Square in the centre of Sheffield you will get complimentary breakfast hot & cold drinks snacks pool table holidays length of service days voluntary day enhanced pension scheme pension salary sacrifice scheme healthcare scheme Employee Assistant Programme sick pay enhanced maternity & paternity pay career progression a commitment to personal and professional development employee awards refer a friend scheme staff discounts mental health and financial support and company social events.

At UniHomes we are committed to fostering an inclusive and diverse workplace where everyone can thrive and which values individuals for their unique perspectives. We welcome candidates from all backgrounds regardless of age disability gender reassignment marriage and civil partnership pregnancy and maternity race religion or belief sex or sexual orientation.

Please let us know if you require any reasonable adjustments to make the recruitment process more accessible to you.

Applicants must already have the permanent and unrestricted right to work in the UK. Unfortunately we are unable to offer visa sponsorship as we do not hold a sponsor licence.

We want to hear your unique voice in your application. We love AI but relying on it solely to write your cover letter and answer the application questions is a missed opportunity to showcase the originality and personality that will make you stand out. Show us the real you.

We do not accept CV submissions from recruitment agencies. Direct applications from individual candidates are encouraged. Thank you for your understanding.