Senior CRM Analyst

Contract: 12 months FTC

Shift pattern: Full time on site

Salary: Competitive

Recruitment Partner: Joanne Walker

Are you ready to take your career to the next level Join us at Boots as a Senior CRM Analyst in our Commercial & Technical Services team based in the vibrant area of Nottingham Beeston. Here at Boots we are looking to recruit a specialist senior CRM analyst who will be responsible for developing and enhancing our personalisation capability and influencing business decisions through their knowledge of the customer and application of innovative analysis and insight.

Boots have recognised that putting customers needs at the centre of business decision making is essential if the business is to become truly world-class. As a specialist senior CRM analyst you will be responsible for developing and enhancing our personalisation capability to promote our brands in conjunction with Boots Advantage Card influencing business decisions through your knowledge of the customer and increasing customer engagement through innovative analysis and insight.

Using Advantage Card data and other sources you will develop a strong insight led customer understanding creating innovative applications and solutions for personalised communications. You will be able to present your findings and interact effectively with senior stakeholders and be key in shaping strategies and objectives. This role does not have direct reports but it is expected that you will act as a role model and work with team leaders to develop and guide our junior analysts.

In this pivotal role working with a dynamic team dedicated to enhancing customer relationships and driving business growth. Your insights will shape our CRM strategies ensuring we deliver exceptional experiences to our customers.

• Become an acknowledged leader on customer insight and personalised communications and be able to provide advice and guidance; steering loyalty business decisions and applying best practice to business challenges

• Seek opportunities to improve performance and knowledge; demonstrate impact of innovation and year on year improvements

• Persuasively present insight and recommendations to colleagues throughout the business acting as the voice of the customer in business meetings both internally and with external agencies e.g. direct marketing agencies

• Support team leaders in the development of the wider team; ability to enhance skills knowledge and profile through role-modelling mentoring cross-team projects and motivation.

• To understand the future of direct and digital marketing technology channels and techniques seeks to build opportunities to bring in best practice

• Own technical domain knowledge for your specific area acting as the leader in technical knowledge developing understanding and best practice internal and external to the team

• We are looking for an inquisitive and creative problem solver who can bring together partner needs and your knowledge to develop innovative solutions to meet our customer aims

• You should have experience in developing solutions that can be used in personalisation activity including data science techniques and campaign optimisation. Experience of customer analysis in the context of a loyalty scheme mechanic is desirable.

• You should be able to show that you have an ability to analyse data at a high technical level whilst being able to confidently interpret findings and deliver them to an audience with little or no analytical statistical or numerical background

• Experience of using campaign management software such as Salesforce or Adobe Campaign would be advantageous

• Experience of using first party data to optimise paid media campaign activity would be advantageous

• Experience in the retail or healthcare industry.

• Familiarity with marketing automation tools.

• A passion for customer experience and relationship management.

At Boots we believe in your potential. With our commitment to your development youll have opportunities to grow your career and take on new challenges within our organisation.

Rewards designed for you

• Boots Retirement Savings Plan (up to 12% company contribution)

• Generous employee discounts for you and a family member

• Enhanced maternity/paternity/adoption leave pay

• Access to free 24/7 counselling and support through TELUS Health our Employee Assistance Programme.

• Flexible benefits scheme including options for additional holiday discounted gym membership life assurance and much more.

Theres lots more in our benefits and discounts MyBoosts there to give you that little lift in your everyday. Find out more at Exclusions may apply; eligible roles only.

A bit about us At Boots were proud to be an equal opportunity employer creating a place where everyone feels welcome supported and free to be themselves. We believe that when our people feel valued and included they thrive so were committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.

Whats next If you apply our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time we are open to discussing part-time and job share options. If you require additional support as part of the application and interview process we are happy to provide reasonable adjustments to help you be at your best.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.

We hope to hear from you soon. Be brilliant with Boots.