Senior Content & Thought Leadership Manager

This is a remote position.

Senior Content & Thought Leadership Manager

ASC Global Remote / Hybrid Full-time

Most content in our industry is forgettable. We want to change that.

ASC Global works at the centre of the global electronic components supply chain. We help OEMs manufacturers data-centre operators and MRO organisations find hard-to-source end-of-life and shortage parts. Every day we see what is really happening in the market and we want to start telling that story.

Were looking for a senior B2B content leader to build and run our thought leadership from the ground up. This is not a social media role. Its for someone who understands a complex technical industry finds the story nobody else is telling and makes engineers and procurement executives stop scrolling.

What youll do

• Build two voices. Shape and grow our CEOs personal LinkedIn presence alongside ASC Globals thought leadership strategy.
  
• Interview and translate. Meet regularly with our CEO and internal experts. Turn their opinions experience and market observations into sharp publishable content.
  
• Own the big ideas. Track trends in AI infrastructure data centres semiconductors component shortages EOL products MRO energy infrastructure and supply-chain disruption and develop clear points of view on them.
  
• Turn data into insight. Work with ASCs internal data to find proprietary trends worth publishing without exposing confidential customer information.
  
• Create content that earns attention. Produce industry reports articles LinkedIn posts newsletters carousels and video concepts with headlines and hooks that executives actually read.
  
• Multiply every idea. Turn one major report into a full campaign across LinkedIn Instagram our website email and other channels.
  
• Prove it works. Track followers engagement website traffic inbound enquiries RFQs and ultimately revenue generated by content.
  
• Lead a small team. Manage and mentor a Junior Content/Social Media Coordinator and coordinate freelance video and design talent.
  

Who you are

• You have 5-8 years of B2B content editorial or thought leadership experience in a technical industry. Relevant areas include semiconductors electronic components data centres AI infrastructure industrial manufacturing aviation or similar.
  
• Youre a strong writer and editor who can make complex subjects clear and compelling without dumbing them down.
  
• Youre a natural interviewer. You know how to draw out a subject-matter experts best thinking and shape it into a narrative.
  
• Youre research-driven and curious. You read industry news because you want to not because you have to.
  
• Youve ghostwritten or built an executives personal brand before and you can capture someone elses voice.
  
• You think commercially. You care about pipeline and revenue not just likes.
  
• Youre comfortable working directly with leadership and owning a strategy end to end.
  

Nice to have

• Exposure to procurement supply chain or the independent distribution market
  
• Experience producing data-led reports or market research
  
• Familiarity with LinkedIn analytics CRM attribution and email platforms
  

This role is not for you if your main experience is scheduling posts and managing community comments. We need a strategist storyteller and researcher first.

Why join

• Youll report directly to the CEO with real influence and a seat at the table.
  
• Youll build a function from scratch with a team and a budget behind you.
  
• Youll get first-hand access to market intelligence most content professionals never see.
  
• Compensation is competitive and based on experience and industry knowledge.
  

To apply: In your CV link 2-3 samples of technical B2B content youve written: a report article or executive LinkedIn posts.