Enter a job title or keyword

Senior Category Manager

Carlsberg


Job Location:

Hemel Hempstead - UK

Monthly Salary: Not provided by the employer
Posted: 21 August 2026 (14 hours ago)
Application Deadline: 18 November 2026
Vacancies: 1 Vacancy

Job Summary

Job Title: Senior Category Manager

Location: Field Based with regular weekly travel to customers is expected and ad hoc visits to Hemel Hempstead

Job Length: Permanent Full Time

Competitive Salary with extensive benefits:

  • Car allowance
  • Monthly product allowance alcoholic & non-alcoholic options available
  • Private Medical options
  • Life Assurance
  • Company bonus scheme
  • Access to 24/7 GP services
  • Enhanced pension contribution
  • Generous holiday (inc bank holidays)
  • Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks including Carlsberg Danish Pilsner 1664 Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks Carlsberg Britvics brands include J2O Robinsons Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX 7UP Lipton Iced Tea and Rockstar Energy.

With a strong national footprint the Carlsberg Britvic business includes 5 production facilities and 16 logistics depots servicing customers up and down the UK. As the Dynamic Multi-Beverage Powerhouse we are united by a single consistent goal: ensuring our people thrive.

About the role:

We are now recruiting for a Senior Category Manager to join our On Trade Strategy & Operations Team. Reporting into the Head of Category this role will own the development of customer-category visions manage cross functional initiatives and elevate our presence as a trust advisor to our customers.

Role Responsibilities:

  • Own and deliver the annual category strategy aligning plans to commercial priorities and managing execution across key customers
  • Translate shopper consumer and market insights into clear growth strategies that unlock competitive advantage
  • Build trusted credible relationships with key customers positioning Carlsberg Britvic as a trusted category partner
  • Lead category storytelling and customer engagement (incl. tools sell-ins and immersions) to influence adoption of category strategies
  • Manage delivery of category initiatives trials and range reviews to unlock distribution range and space growth
  • Provide a clear category POV on key industry topics (e.g. health & wellbeing sustainability HFSS DRS)
  • Use customer and loyalty data to shape insight-led recommendations and continuously improve performance outcomes
  • Support team development through leadership and coaching with an emphasis on collaboration improvement and quality outcomes
  • Partner cross-functionally (Sales Brand Insights Strategy) to embed category thinking into planning and execution
  • Own performance delivery across volume value share and customer metrics using learnings to continuously refine plans

Experience and Key Attributes:

  • Extensive on-trade experience within beer and soft drinks
  • Demonstrated background in FMCG category leadership with direct customer accountability
  • Experience delivering market-outperforming customer and channel plans
  • Skilled at simplifying complexity and translating strategy into clear actionable plans
  • Creates trusted partnerships through open communication and collaboration across all levels
  • Works collaboratively to develop shared growth plans across cross-functional teams
  • Commercially driven with a clear focus on KPIs execution and delivery
  • Skilled at operating in unclear environments while staying centered on solutions
  • Experienced in leading teams and partnering with senior stakeholders (internally and externally)
  • Data-led decision maker experienced in using market insights and performance data

Our commitment to diversity equity & inclusion

We welcome applications from people of all backgrounds identities and experiences - including those of different races ethnicities genders sexual orientations ages abilities religions and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues where diverse perspectives are welcomed and inclusive practices are embedded in everything we do.

We are happy to support accessibility needs to ensure a fair and equitable experience for all candidates so please do let us know if you require any adjustments during the recruitment process.

Application Process:

We read applications continuously and vacancies may be filled anytime so please apply as early as possible.


We look forward to receiving your application.

This is an exciting time to join our newly formed business with their incredible individual historys innovation of products and some of the UKs most iconic brands Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference bringing together two diverse companies our global reach enables opportunity growth and a chance to work with some fantastic people.


Required Experience:

Senior IC


About Company

Company Logo

Probably The Best Beer In The World - We are always in pursuit of better. And not just better beer. We brew to create a better future for all of us.

View Profile View Profile