Senior Art Director

About Carl Friedrik
Carl Friedrik is a travel and leather goods brand challenging traditional luxury. We design for modern professionals: timeless design understated confidence and an uncompromising pursuit of quality. By selling direct-to-consumer and rejecting seasonal fashion we make products built to last a lifetime. Our pieces have appeared in Succession The White Lotus and The Gentlemen and the brand has been recognised by The New York Times Forbes and the iF Design Awards.

The role
We are looking for a Senior Art Director to shape how Carl Friedrik looks and feels across campaigns and eComm from concept through production to final this role youll work closely with the Creative Director and Senior Brand Designer. This is a hands-on role which means that you will be responsible for all aspects of photo/video production including the coordination of production logistics beyond art direction.

What you will do

• Art direct campaigns eComm and content across photo and video from concept and references to on-set direction and post-production.

• Produce small-to-midsize shoots end to end: crew and location sourcing budgets schedules call sheets product samples and logistics bookings and vendor invoicing. On larger seasonal campaigns youll be responsible for outsourcing production logistics to agencies or freelancers.

• Direct all eComm/packshot imagery and manage retouchers to a consistent standard.

• Run several projects at once from campaigns to ad-hoc briefs keeping work on brief on time and on budget.

• Use AI tools to run projects efficiently: briefs timelines trackers production documents and status updates.

• Build and maintain our network of photographers filmmakers stylists set designers retouchers and agencies.

• Bring a sharp point of view on culture so our imagery feels relevant not just polished.
  

What you will bring

• 6 years experience as an Art Director specializing in hands-on photo and video production ideally in fashion or lifestyle.

• A portfolio that shows excellent taste and culturally relevant work across campaigns and eComm/packshots

• Proven experience producing photo/video projects including budgets and vendor management.

• High proficiency with AI tools for project management and day-to-day workflow.

• Expert in Figma and Adobe Creative Suite with strong post-production knowledge: retouching direction and photo/video editing.

• Exceptionally organised calm under tight timelines and comfortable owning your workload and decisions.

• A collaborative low-ego way of working: you can lead and you are happy to roll up your sleeves.
  

Nice to have

• Experience producing AI imagery.

• Video editing or motion skills (After Effects Premiere).
  

Benefits

• Competitive salary and share option scheme.

• London office hybrid

• Annual company trip and regular team socials

• A fast-growing international team
  

Start date: As soon as possible.