Senior Account Director (UK)

(London Hybrid - 2 days in the office)

About Greenpark

Greenpark is a global award-winning digital agency specialising in omnichannel search and raison detre is to create amazing content that people and algorithms love. How Through data-led and performance-driven search and social contentto help brands create meaningful connections that impact peoples lives. Our unique expertise in Omnichannel Search & Insights Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever Campari Group AIA Sanofi Nestle Lipton Kimberley Clark Straumann Ricola Globe Telecom and more.

Our Values

As a company we strive and act together in our ambition to make a positive impact for the people and brands we serve we do everything with kindness and respect at the core. We Strive Acting Together With Kindnessare the values that guide us.

About the Role

This role description outlines the core responsibilities of a Senior Account Director (SAD) at Greenpark. However a job description should not be viewed as a fixed set of a business like ours we encourage proactive thinking collaboration and contribution beyond defined responsibilities.

The Senior Account Director is a key role within Client Services. As a SAD you are seen by clients as the lead across your accounts responsible for ensuring the smooth strategic delivery of multiple projects while deepening client partnerships and driving growth.

You work closely with both client and internal teams to keep delivery teams on track proactively solving issues and keeping momentum high. You build strong senior-level relationships across the clients organisation (including their partners and agencies) positioning yourself as a trusted partner who understands not just their needs but their broader business priorities. You are comfortable challenging client feedback when necessary on SOWs strategy creative ways of working and most importantly able to offer solutions that benefit the client and the agency with ease.

You should have full visibility of the clients annual budget and be confident navigating commercial conversations challenging out of scope requests spotting opportunities for growth upselling strategically and shaping the partnership for the long term.

Your role is to lead with perspective: understand the clients world guide your teams to deliver effectively and ensure every interaction adds value to the relationship.

Why the Job Exists

• To lead and grow trusted senior client relationships across assigned accounts positioning Greenpark as a strategic partner
• To drive organic account growth and contribute to overall business targets and profitability
• To ensure consistent high-quality strategic delivery across projects and accounts
• To support and connect both junior and senior CS team members keeping accounts running smoothly and to a high standard
• To act as a reliable commercial and strategic point of contact for both clients and internal stakeholders
• To support the development of more junior Client Services team members helping to raise the standard of strategic thinking across the team

Scope of the Role

• Owning senior client relationships across assigned accounts and projects
• Supporting the Client Lead on account strategy long-term account planning and oversight of delivery quality
• Commercial growth and revenue accountability including identifying upsell opportunities and expanding the scope of partnerships
• Account/workstream profitability (alongside the PM Lead)
• External and internal reporting communication and stakeholder management
• Supporting and connecting junior CS team members on your accounts while keeping your CS Lead informed and aligned

Responsibilities

Client Relationships

• Build maintain and grow strong relationships with senior client stakeholders acting as the senior day-to-day lead across your workstreams/account
• Develop a deep understanding of each clients business their industry key competitors commercial pressures objectives and challenges in order to proactively identify opportunities and solutions
• Understand your client on a personal level becoming their trusted advisor knowing how they like to communicate their career aspirations and frustrations and how Greenpark can support them
• Lead difficult or sensitive conversations with clarity empathy and professionalism including navigating challenging feedback resetting expectations challenging client direction (SOW creative WoW) and resolving misalignment while maintaining strong long-term relationships
• Maintain regular contact with clients beyond formal meetings taking a genuine interest in them as individuals and in the success of their business
• Ensure client satisfaction remains high positioning Greenpark as a trusted long-term partner
• Where relevant work closely with local and global client stakeholders to maintain consistency quality and satisfaction across markets
• Maintain an up-to-date knowledge of relevant industry developments and keep your team informed accordingly

Strategic Leadership

• Take ownership of the strategic direction on your accounts/workstreams working closely with Strategy and your CS Lead to shape long-term thinking and ensure work is consistently aligned to what matters most to clients
• Alongside your CS Lead drive account plans and QBRs presenting them with clarity and conviction owning the agencys recommendations in front of clients and influencing conversations at a senior level
• Ensure every brief recommendation and output is connected to a clear strategic purpose (and push back on the client if we dont agree) not just ensuring quality but raising the bar on what great looks like and holding the team to that standard
• Bring a strong informed point of view grounded in a deep understanding of the clients category customer and competitive landscape; use this knowledge to challenge assumptions bring fresh thinking and strengthen Greenparks strategic offering
• Proactively identify growth opportunities in real time and off the back of key meetings such as QBRs monthly reporting or briefings guiding the team and clients beyond the day-to-day
• Coach junior CS team members to stretch their own strategic thinking helping them ask better questions and draw meaningful insights from performance
• Set the tone for a proactive insight-led culture on your accounts always pushing the work the team and the clients thinking forward

Forecasting & KPIs

• Confidently translate high-level client objectives into clear measurable KPIs engaging the right internal specialists where needed and ensuring these are cascaded across your team so everyone understands what were driving towards and most importantly why it matters
• Play a critical role in forecasting and business planning working closely with Snr BD and HoCS to develop robust insight-led projections
• Proactively monitor performance identifying early signals that may require intervention and flagging risks before they become issues
• Move beyond surface-level data to uncover the drivers behind results explore hypotheses and identify opportunities to influence performance effectively
• When challenges arise rally the right people to craft a considered response and communicate this clearly and confidently to clients

Commercial Growth

• Support the Client Lead to deliver against revenue targets for assigned accounts through client retention organic growth strategic upsell and expansion opportunities
• Maintain full visibility of the clients annual budget and be confident leading commercial conversations at a senior level
• Proactively identify upsell and growth opportunities including in different departments business units and markets within existing client relationships
• Work collaboratively with department leads and senior management to implement account growth strategies and support wider business development objectives
• Identify opportunities for cross-market and cross-office collaboration across the wider Greenpark network
• Maintain strong visibility of account performance (including profit margin) forecasting pipeline opportunities and revenue risk

Financial Performance

• Work closely with Project Management Operations and Finance teams to monitor budgets project profitability and resource allocation
• Maintain detailed and accurate project forecasting and revenue tracking including keeping the 4MF updated on a weekly basis
• Lead client conversations relating to additional scope budget changes or unexpected expenditures
• Escalate financial risks or concerns to the Client Lead/HoCS and Finance Dept where appropriate
• Ensure all relevant finance administration (PO numbers billing trackers invoice management) is maintained accurately and on time

Ways of Working

• Act in the best interests of the Company and its Shareholders at all times
• Demonstrate professionalism integrity and respect across all areas of the business
• Be the calm in the storm and a safe pair of hands when things are moving at pace or become particularly tricky due to internal politics and/or client deadlines
• Maintain strong working relationships with colleagues across departments fellow managers and leadership teams
• When it comes to engaging in internal processes such as briefing writing SOWs internal reviews etc. set and maintain high standards leading by example in both behaviour and performance
• Inspire motivate and communicate clearly and effectively with colleagues and clients alike
• Recognise strong performance and provide constructive feedback where appropriate
• Maintain awareness of team wellbeing pressures and challenges and support solutions where possible

At Greenpark we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background identity and experience across our global workforce. By fostering a culture of respect inclusivity and collaboration were committed to ensuring everyones voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other protected characteristics.

Required Experience:

Director