Senior Account Director (12 months FTC), B2B Technology Burson

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

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More about the role:

We are looking for an experiencedSenior Account Directorwith strong knowledge of the B2B technology spaceto join our Technology practice on a12-month maternity cover contract. In this role you will take on a strategic lead and trusted consultative role across a flagship portfolio of global enterprise accounts includingQualcomm Cellnex Wipro Adobe and Park Place Technologies.You will drive high-impact B2B communication strategies managerevenueand account profitability and lead daily team execution under the guidance of senior practice leadership.

This role offers the opportunity to develop under the guidance of some of the best in the industry and gain first-hand experience working on high-profile international experience of theteamenables us to deliverintegrated communications from corporate B2B and consumer communications to digital & social influencers analyst relations contentmarketingand public affairs. We understand technology ecosystems consumer and business audiences and the power of the influencer.

Having a passion for enterprise tech telecommunications and digital infrastructure is essential for this role as you will be leading accounts for some of the worlds most influential B2B technology leaders.Whether navigating telecoms infrastructure wireless innovation datacenterservices or global IT consulting as we progress into a new era defined by advancements in AI cloud and connectivity its crucial we continue to turn complex B2B technology stories into compelling human-first narratives.

What youll do:

• Acting as a trusted senior advisor to clients directing strategy with vision adding value and helping clients achieve business objectives

• Owning senior client relationships understanding their industry business goals challenges and competitive landscape

• Overseeing campaign delivery from executive positioning and thought leadership to high-level business and trade media relations

• Driving organic account growth contributing to proposal development andparticipatingin new business pitches

• Leading motivating and mentoring team members supporting career development and managing team resourcing

• Managing account P&L fee recommendations budget monitoring revenue forecasting over-servicing levels and staff allocation

• Partnering with intelligence analysts and strategists to ensure data analytics and AI tools are embedded into client strategies

Experience that contributes to success:

• Proven experienceoperatingat Senior Account Director level within a B2B technology PR agency

• Deep experience in the B2B tech telecoms enterprise software or digital infrastructure sectors

• Strong commercial skills including budget oversight revenue forecasting and team resourcing

• Excellent client management skills witha track recordas a trusted advisor to senior executive stakeholders

• Leadership skills with a passion for mentoring junior staff and fostering a collaborative inclusive team culture

• A senior storyteller and media strategist who knows how to craft compelling business narratives for business trade and national media

• Ability to step into a high-profile account portfolio on a 12-month maternity cover and deliver immediate strategic impact

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