Scientific Engagement Lead

An exciting opportunity has arisen to joinone of the UKs leading pharmaceutical and healthcare companies as aScientific Engagement Lead withinOncology.

This role will play a critical partindeveloping and delivering the scientific engagement strategywithinour lung cancer portfolio with a strong focus on building meaningful partnerships with Scientific LeadersOncologist Cancer NurseSpecialistsandmultidisciplinary teams.The Scientific Engagement Lead will use externalinsights clinician feedback congressoutputsand emerging scientific developments toinform strategic planning and shape high-quality engagement across the franchise.

Working as a core member of the cross-functional team the successful candidate will partner closely with medical marketing sales corporateaffairsand otherinternal colleagues to ensure scientific engagement activities areinsight-led strategicallyaligned..A key focus of the role will be the development and execution of peer-to-peer medical education scientific content and value-adding partnerships that supportappropriate advocacy behaviour change and ultimately improvedoutcomes for patients theNHSand the company.

This is a highly collaborative field-based role for a scientifically credible and commercially astuteindividual who is passionate about oncology stakeholder engagement and translating scientificinsightinto impactful strategic activity.

Key Activities:

Defined through the development of quarterly priorities aligned to the strategic and operational requirements to deliver on the strategic plan willinclude:

• Monitoring the external environment (publications clinician feedback congresses social media etc) the SEL will drive theintegration of key scientific topics andinsightsinto the commercial activities withinthe franchise.

• Development of stakeholder plans to drive adoption of strategicobjectives behaviour change & advocacy for brand.

• Cross Functional Collaboration with medical sales corporate affairs and HHI partnering to ensure a customercentred engagement strategy.

• Tactical delivery through a range of traditional andinnovative channels.

• As a core member of the XF team you collaborate with team members to ensureintegration and alignment with other campaigns and activities.

• The SEL willbe responsible forthe development and execution of strategic partnerships with key professional groups and organisations withinthe therapy areas of responsibility.

• Moving beyond the execution of typical promotional activities the SEL willidentifycommon goals to create sustainable and value adding partnershipsbenefitingpatients our company and the NHS.

• Supporting Medical Education activities by collaborating with Scientific Leaders Brand & CustomerManagers as well as Brand Champions to develop relevant content that drives advocacy for on-licenseindications.

• Development and execution of peer-to-peer medical education aligned to the strategic and operational plans.

• Identifyways to multipurpose relevant content find synergies andparticipateincontent creation.

• Proactivelyseekto engage external stakeholdersinnovel and compelling waysleveragingtechnology.

• Planning and execution of HCO filming and post-production of video content that can later be used on-lineina promotional context.

• Leading the approval /certification of contentinaccordance withthe ABPI code of practice andinternal policies and procedures.

• Working with the marketing and external affairs team the SEL will drive elements ofinternal awareness and disease awareness campaigns aligned to the therapy area.

Role Location:Field-Based Role

Skills/Competencies:

• Understandinterpret and articulate key clinical data andinsights to ensure we can deliver value to patients through our engagements with the oncology community.

• Understanding of key marketing principles such as brand planning campaign execution and pharmaceutical promotion.

• Development of KOL engagement strategy and associated operational plan.

• Inputinto overall strategic and operational brand planning: contributing relevantinsights that supportintegrated value-adding activities.

• Develop key relationships with HCPs and professional bodies with alignment of strategicobjectivesand activities to educate and advocate for better patient outcomes.

• Maintains consistent meaningfulinteractions with relevant stakeholders (e.g. healthcare professionals & professional bodies) resultinginadvocacy and behaviour change.

• Develop content and implement channel activities aligned with businessobjectivesand deliver measurable benefits to patients our company and the NHS.

• Collaborate lead andleveragethe diversity of ourindividuals and teams to deliver on our business aspirations through our engagement strategies.

• Consistentlyoperatesincompliance with the ABPI Code andinternal governance across all activities.

Experience:

• Degree (or equivalent qualification)inLife Sciences discipline preferred.

• Evidence of capabilityina complex technical disease area will be.

• Oncology experience preferred.

• Experienceindeveloping customerrelationships at Scientific Leader level and or with professional bodies.

• Strong project management skills ideally with experience managing certification of assets via the Med-Leg review process.

• Strong knowledge and experience of working withinthe ABPI code of practice.

• Experience with VaultPromoMats(VPM) agency management and budget planning.

• A strong working knowledge of the NHS.