Sales & Marketing Cloud Administrator

Work Location: Hybrid Model / Kent WA Office(3 days a week - Relocationrequired)

The Salesforce Marketing & Sales Cloud Administrator is the system owner responsible for the administration configuration optimization and ongoing support of the companys Salesforce ecosystem.

This role plays a critical part in scaling marketing and communication efforts by owningSalesforce Administration across Sales and Marketing Cloud for Marketing M&A and Recruiting teams including but not limited tooverseeing vendor partners user management platform utilization and support governance reportingcampaign execution and marketing automation hands-on development of email campaigns and automated customer journeys within Marketing Cloud.

Supporting a multi-location network of 85 brands this role ensures systems are reliable scalable compliant and aligned with business goals including lead generation conversion retention and customer experience.

This position partners closely with Marketing Operations IT Analytics Recruiting and M&A teams to translate business needs into scalable technical solutions.

Key Responsibilities

Salesforce Platform Ownership & Administration

• Serve as the primary administrator for Sales Cloud and Marketing Cloud

• Configure andmaintainsystem settings permissions user roles and security controls

• Manage user onboarding training and ongoing support

• Ensure system performance stability and scalability

• Supportsystem implementation plusongoing system enhancements and post-implementation optimization

Campaign Execution Email Marketing & Journey Automation

• Ownthe end-to-end development and deployment of marketing campaignswithin Marketing Cloud

• Assistwith building QA and launch email marketing campaigns including segmentation dynamic content and personalization

• Train and support Digital Marketing Teamand Field Marketers withemail marketing campaign launches including segmentation dynamic content and personalization

• Design build andoptimizeautomated customer journeys in Journey Builder including:

• Trigger-based and behavioral journeys

• Lifecycle marketing (onboarding retention re-engagement)

• Lead nurture programs

• Implementaudience segmentation and targeting strategiesusing data extensions and CRM data

• Optimizecampaigns throughA/B testing performance analysis and continuous iteration(subject lines content timing targeting)

• Ensure campaigns are delivered accurately on time and aligned with business objectives

Data Management Integrations & Governance

• Maintain data quality structure and hygiene across platforms

• Manage data imports synchronization deduplication and segmentation

• Ensureaccuratedata mapping between Sales Cloud Marketing Cloud and integrated systems

• Manage integrations with third-party tools and internal platforms

• Establish andmaintaindata governance standards and documentation

Reporting Analytics & Optimization

• Build andmaintaindashboards and reports to track:

• Campaign performance and engagement

• Lead flow and pipeline contribution

• Conversion and attribution insights

• Translate data into actionable insights for marketing and leadership teams

• Identifyopportunities to improve campaign effectiveness personalization and automation

Compliance Privacy & Best Practices

• Ensure compliance with email marketing regulations (CAN-SPAM GDPR where applicable)

• Manage consent preference centers suppression lists and unsubscribe processes

• Monitor email deliverability sender reputation and engagement health

• Stay current on Salesforce releases and marketing automation best practices

Cross-Functional Collaboration & Support

• Act as a liaison between Marketing Sales Operations IT and external vendors

• Troubleshoot system issues and perform root cause analysis

• Support vendor coordination integrations and platform enhancements

• Document processes workflows and system configurations

Qualifications & Experience

• Bachelors degree in Marketing Business Information Systems or related field (or equivalent experience)

• 3 years of hands-on experience administering Salesforce Sales Cloud and/or Marketing Cloud

• Proven experience building and deployingemail campaigns and automated journeys

• Strong experience withJourney Builder Email Studio and Automation Studio(or comparable tools)

• Experience with audience segmentation personalization and lifecycle marketing

• Strong understanding of CRM data structures lead management and marketing automation

• Experience supporting cross-functional stakeholders

Preferred

• Salesforce certifications (e.g. Salesforce Administrator Marketing Cloud Administrator Email Specialist)

• Experience in multi-location or high-volume campaign environments

• Familiarity with APIs integrations and data synchronization

• Experience with attribution tools call tracking or CDPs

Skills & Competencies

• Strong technical aptitude with the ability to translate business needs into system solutions

• Highly detail-oriented with a focus on data accuracy and campaign precision

• Analytical mindset with comfort interpreting performance data

• Strong communicationskills across technical and non-technical teams

• Proactive problem solver with strong troubleshooting ability

• Ability to manage multiple priorities in a fast-paced environment

• Ownership mentality with a focus on scalability and continuous improvement

Compensation range: $90000 - $100000.

Final compensation will be determined based on experience skills qualifications geographic location and internal equity. This position may also be eligible to participate in Lakefields annual incentive bonus program subject to eligibility and plan terms.

Benefits:

• 401(k) matching

• Health insurance

• Dental insurance

• Vision insurance

• Flexible spending account or Health savings account

• Life insurance

• Paid time off

• Employee Assistance Program (EAP)

• Employee veterinary care discount

• Flexible Hybrid work schedule

• Professional developmentassistance

• Retirement plan

• Bring your dog to work (must beup-to-dateon vaccinations and on leash)

• Veterinary medical benefits for pets at hospitals in the Lakefield family.

• Office Monthly/Quarterly Lunch and Happy Hour events

Schedule:

• 40hrwork week

• Monday to Friday

ABOUT LAKEFIELD VETERINARY GROUP

We believe exceptional veterinary care starts with exceptional people.

We partner with hospitals across the country to preserve what makes each practice special - its people culture and connection to community - while providing the operational supportand resourcesthat allow teams to thrive.

As we grow wearecommitted to creating an environment where team members feel respected supported and empowered to deliver outstanding care.

Our Values

Our culture is built on five core values that guide how we workand serve:

• Respect

• Learning

• Do theRightThing

• WowService

• Fun

If these resonate with youyoullfit right in.

Equal Employment Opportunity

Lakefield Veterinary Group is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all team members and applicants.