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Regional Sales Manager


Job Location:

Cardiff - UK

Yearly Salary: £ 55000 - 57500
Posted: 3 October 2026 (2 days ago)
Application Deadline: 31 December 2026
Vacancies: 1 Vacancy

Job Summary

Regional Sales Manager

Bristol / South West Up to 57359 Company Car Bonus/Commission Permanent


Are you an experienced Regional Sales Manager who combines strong people leadership with a genuinely analytical approach to sales performance


We are recruiting a Regional Sales Manager to lead and develop a team of six Field Sales professionals operating across the South West and South Wales.


This isnt simply about managing people and reviewing last months numbers. Youll need to understand whats happening within each territory monitor KPIs and pipeline performance identify where future sales could slow down and coach your team to take action before that impacts results.


The Role

As Regional Sales Manager you will:

  • Lead coach and develop a team of six Field Sales professionals
  • Take responsibility for regional sales performance and achievement of targets
  • Monitor individual and team KPIs pipeline activity and commercial performance
  • Identify emerging gaps in pipeline or future sales performance
  • Coach individuals on actions required to improve results
  • Conduct regular one-to-ones performance reviews and field coaching
  • Help the team develop their territories and identify new opportunities
  • Support significant customer opportunities and commercial negotiations
  • Analyse sales data and provide accurate forecasting and reporting
  • Ensure CRM and pipeline information provides visibility of future performance
  • Develop individual capability and create clear development plans
  • Build a positive accountable and commercially focused sales culture
  • Maintain strong relationships with key customers across the region

What Were Looking For

You must have previous experience leading and developing a field-based sales team together with a strong personal background in B2B sales.


Youll need to demonstrate that you can do more than motivate people. Were looking for someone who understands the mechanics behind sales performance and can use KPIs pipeline information and commercial data to make better decisions.


Ideally you will have:

  • Proven experience leading a field sales team
  • Strong B2B sales experience
  • Excellent sales coaching and people-development skills
  • Experience managing individual and regional sales KPIs
  • Strong pipeline management and forecasting ability
  • Commercial awareness and confidence working with sales data
  • Ability to identify future performance issues and take action
  • Strong communication presentation and negotiation skills
  • Effective planning organisation and self-management
  • Good working knowledge of CRM systems and Microsoft Office
  • Full UK driving licence


Experience within material handling or forklift sales would be particularly valuable. We would also consider strong sales leaders from capital equipment plant construction equipment access equipment industrial machinery commercial vehicles or other technical B2B environments.


Location

This is a field-based regional position covering a team spread across Bristol Gloucestershire South Wales Somerset and Devon.

There is considerable flexibility over where you live within the region. Bristol is being used as the central advertised location rather than requiring the successful candidate to be Bristol-based.


Package

Up to 57359 company car bonus/commission pension and excellent benefits.

Youll also receive comprehensive product and technical training alongside excellent opportunities for continued career development.

This is an excellent opportunity for a Regional Sales Manager Area Sales Manager Field Sales Manager or Sales Leader who can demonstrate how they have used coaching KPIs pipeline management and commercial insight to improve the performance of a field-based sales team.