Product Marketing Manager Star Trek
Job Summary
Scopely is looking for a Product Marketing Manager to join our Star Trek Fleet Command team helping shape how one of mobile gamings deepest most enduring and most community-driven live-service experiences is understood experienced and adopted by millions of players worldwide.
This role sits at the intersection of Product Live Operations Marketing Community Campaigns and Player Experience. You will partner closely with Product teams to translate complex systems features and roadmap initiatives into compelling player value ensuring every launch delivers a clear narrative coordinated execution and an exceptional player experience.
Product Marketing serves as the connective tissue across the player-facing organization. While Product defines what we build Community builds trust Campaign Marketing activates audiences and Player Experience supports players Product Marketing ensures every team is aligned around a shared strategy consistent messaging and a coordinated go-to-market plan.
Success in this role requires equal parts strategic thinking and hands-on execution. Youll develop positioning own go-to-market strategy create messaging frameworks build launch materials guide creative development and coordinate cross-functional teams to bring new features seasonal content technical improvements and major Star Trek moments to life.
Star Trek Fleet Command is one of the most sophisticated strategy games in mobile. The ideal candidate enjoys simplifying complexity thrives in cross-functional environments and is energized by turning ambitious product ideas into experiences that players understand value and remember.
- Own the player-facing narrative for Star Trek Fleet Command translating product strategy into clear compelling experiences that help players understand not just what were building but why it matters
- Champion the player perspective throughout the product development lifecycle ensuring features systems and content are positioned in ways that resonate with our diverse player base
- Establish messaging frameworks that create consistency across every player-facing touchpoint from launch campaigns and CRM to roadmap communications and in-game messaging
- Partner with Product Design Economy Live Operations Analytics and Creative teams throughout feature development
- Translate complex gameplay systems progression mechanics monetization initiatives technical improvements and roadmap priorities into compelling player-facing narratives
- Develop positioning messaging and value propositions for new features seasonal content technical improvements and franchise initiatives
- Ensure every major release tells a clear story that connects product innovation with meaningful player outcomes
- Own integrated go-to-market strategies for major game features seasonal arcs technical improvements and franchise partnerships
- Build launch plans that align messaging timing audiences business objectives and player education across every player-facing channel
- Define player segmentation and messaging strategies that support players throughout their lifecycle and progression journey
- Establish launch objectives and success criteria in partnership with Product Marketing and Analytics teams
- Serve as the central marketing partner connecting Product Community Campaign Marketing CRM Creative Analytics Player Experience Publishing and external partners
- Coordinate launch readiness across all player-facing functions ensuring messaging creative assets support documentation operational plans and partner approvals are complete before release
- Facilitate launch planning milestone reviews and cross-functional communication to proactively identify risks and remove blockers
- Partner with Community and Player Experience to ensure player communications support readiness and recovery messaging remain aligned throughout launches and live incidents
- Create creative briefs messaging frameworks presentations launch documentation executive materials and marketing guidance that enable successful execution across the organization
- Review and approve marketing assets to ensure consistency across channels and alignment with product strategy brand standards and franchise guidelines
- Partner with Creative teams to develop high-quality marketing materials that communicate player value while maintaining franchise authenticity
- Manage approvals and asset delivery with Paramount and other external partners
- Monitor feature adoption player engagement sentiment campaign performance and commercial outcomes following launches
- Partner with Analytics Community and Player Experience to identify player friction adoption barriers and opportunities for optimization
- Translate quantitative and qualitative player insights into actionable recommendations for future launches and product improvements
- Continuously refine positioning messaging and go-to-market strategies through experimentation testing and post-launch analysis
- Lead and evolve the Product Marketing discipline for Star Trek Fleet Command continuously improving launch quality planning processes and organizational effectiveness
- Manage the Campaign Manager providing coaching prioritization and strategic direction across day-to-day marketing execution
- Own the Product Marketing operating cadence including roadmap reviews launch planning partner coordination and cross-functional alignment
- Build trusted relationships across Product Marketing Creative Publishing Licensing and executive leadership to improve decision-making and execution
- Establish scalable frameworks documentation and best practices that strengthen Product Marketings impact across the organization
- Strategic curious and relentlessly player-focused
- Comfortable operating at the intersection of product strategy marketing and player experience
- Motivated by turning complex systems into simple compelling stories that players understand and value
- Collaborative by nature bringing diverse teams together around a shared vision and common goals
- Equally confident leading strategic discussions with executives and producing hands-on deliverables that move launches forward
- Data-informed but never data-limited combining analytics with player empathy to make sound decisions
- Adaptable in fast-moving environments where priorities evolve and every launch presents new opportunities to learn
- Passionate about live-service games and excited by the challenge of helping millions of players discover understand and engage with new experiences
- Translated complex products into compelling player stories developing positioning and go-to-market strategies that improved player understanding feature adoption engagement and commercial performance
- Led integrated product launches bringing together Product Creative Community Lifecycle Marketing Analytics Campaigns and external partners around a unified player experience
- Influenced product direction through player insights leveraging qualitative feedback quantitative data and market trends to shape messaging prioritization and launch strategy
- Built scalable marketing frameworks creating repeatable processes messaging systems and launch playbooks that improved organizational effectiveness and cross-functional collaboration
- Partnered with multidisciplinary teams to deliver high-impact initiatives in fast-paced live-service environments where priorities evolve quickly and execution matters
- Mentored marketers and fostered collaborative high-performing teams while maintaining a hands-on approach to strategy and execution
- Have 5 years of experience in Product Marketing Go-to-Market Integrated Marketing or related roles within games entertainment technology or digital products
- Experience working on live-service or free-to-play games
- Familiarity with player lifecycle marketing CRM audience segmentation and experimentation
- Experience partnering with analytics teams to evaluate player behavior feature adoption and commercial performance
- Experience working with licensed entertainment brands or franchise partners
- Familiarity with creative production pipelines and integrated campaign development
- Passion for strategy games mobile games or live-service products
- Knowledge of Star Trek and an appreciation for its characters stories and passionate global community
Scopely is a leading video game and global interactive entertainment company home to many of the worlds most beloved and enduring experiences including two of the most successful mobile games of all-time MONOPOLY GO! and Pokémon GO along with Stumble Guys Star Trek Fleet Command MARVEL Strike Force WWE Champions the Scrabble franchise Yahtzee With Buddies and many others. Across mobile web PC and console Scopely creates develops publishes and live-operates one of the most diversified and award-winning portfolios in the games industry bringing hundreds of millions of players together through a shared love of play.
Founded in 2011 Scopely is powered by its exceptional team including thousands of world-class gamemakers around the globe a distinctive tenet-driven culture and its proprietary technology platform Playgami. Together these strengths have fueled Scopelys position as the #1 mobile games company in the U.S. and #2 globally generating more than $10 billion in lifetime revenue. Whether building global sensations like MONOPOLY GO! from the ground up or expanding through strategic acquisitions including the FoxNext GSN and Scopely Explore games businesses Scopely consistently delivers experiences players love today and return to for years to come.
Recognized multiple times as one of the 100 Most Influential Companies in the World by TIME magazine and one of Fast Companys Worlds Most Innovative Companies and Best Workplaces for Innovators Scopely believes that video games can be a force for good creating meaningful connections vibrant communities and making life better through play.
Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information visit: to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @.
Should you have any questions or encounter any fraudulent requests/emails/websites please immediately contact Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.
Employment at Scopely is based solely on a persons merit and qualifications. Scopely does not discriminate against any employee or applicant because of race creed color religion gender sexual orientation gender identity/expression national origin disability age genetic information veteran status marital status pregnancy or related condition (including breastfeeding) or any other basis protected by law. We also consider qualified applicants with arrest or conviction records consistent with applicable federal state and local law.
Required Experience:
Manager
About Company
Scopely is expanding the possibilities of play through game experiences that aim to inspire community, connection and competition. Inspire play, every day.