Product Marketer
Job Summary
The role
Rowden is entering an exciting phase of growth launching several new products and extending its footprint across multiple sectors in global markets. Were looking for a proven Product Marketer to define how these capabilities are positioned understood and adopted.
This is a technical strategic and highly collaborative role within the Marketing team working closely with Product Sales and Engineering. Youll help turn complex technical systems into clear compelling value stories that drive growth across defence CNI and emergency services directly shaping how these products reach the market.
This role is UK-based with hybrid working. Regular travel to Bristol is required.
Candidates must be eligible for SC clearance.
Working across Product Sales and Engineering youll help shape how our products are represented in the market: developing positioning messaging and go-to-market material that sharpen how we compete and win.
- Translate complexity. Understand and communicate how Rowdens sensing networking and device management technologies work together to deliver operational resilience turning deep technical capability into stories that resonate with engineers operators and decision-makers.
- Build the technical story. Create scalable technically rich content for our sales and government affairs teams that helps customers partners and governments engage with our product families and reflects the real substance of our business.
- Understand the market and how we fit. Build a deep understanding of markets users and competitors across defence national security and other dual use industries crafting product narratives that make Rowdens capabilities stand apart and drive relevance across new verticals.
- Work with design to make complexity visual. Partner with designers and engineers to represent our systems clearly - deployments user workflows integration points - through diagrams animations and visual assets that make complex ideas tangible.
- Deliver a coherent experience across every medium. Support how Rowden tells stories with every customer engagement - in demos at events through print materials and across our owned media platforms. Ensure every channel tells the same credible technically grounded story of what we build and why it matters.
- 3 years in product or solution marketing within technology engineering or defence/security sectors.
- Proven ability to craft and articulate value propositions for complex technical products.
- Strong analytical skills and experience conducting market and competitor analysis.
- Excellent writing and presentation skills - comfortable communicating to both technical and executive audiences.
- Experience working with creative and design functions to translate concepts into compelling visuals campaigns and assets that bring ideas to life.
- Familiarity with government or B2G procurement environments advantageous.
- Pragmatic organised and confident working in a fast-growing company where systems and playbooks are still being built.
You are a technical analytical thinker who is comfortable at the intersection of sales strategy engineering and product. You ask the right questions care about the end user and thrive in ambiguity and pace delivering effective work as priorities change.
- Curious and analytical. You thrive on understanding markets customers and competition.
- Mission-focused. You care about the end user and the impact of technology in real operational settings.
- Comfortable with complexity. You can quickly understand complex systems and can communicate them simply.
- Adaptable and hands-on. You combine strategic thinking with the ability to execute quickly.
- Collaborative. You work across teams and disciplines to build shared understanding and momentum.
About Company
Rowden designs and builds systems, infrastructure, and applications to deliver mission advantage to those working to protect the security of the UK and its allies. We are setting a new standard in government technology provision: hyper-efficient engineering, better customer relationsh ... View more