Product Lead

Were looking for a highly technical product-obsessed Director-level leader to take full ownership of the product vision and roadmap for a fast-growing consumer mobile app. This role exists to decide what the product becomes leading a cross-functional team of around ten people to scale from 100K to 1M monthly active users.

Youll be the driving force behind product strategy working at the intersection of consumer mobile AI-generated content and rapid experimentation. If you thrive in high-growth environments and have a track record of shipping products that people love this is your opportunity to shape the future of a TikTok-style mobile experience.

• Own the entire product vision strategy and roadmap for a consumer mobile app

• Lead a cross-functional team of engineers designers and data specialists

• Drive growth from 100K to 1M MAU through data-informed decision-making

• Run live A/B tests and experiments that move headline metrics like retention and conversion

• Make technical trade-offs with engineering around mobile and backend architecture

• Define product strategy for a creation-first UGC-focused application

• Manage non-deterministic AI pipelines and their impact on QA and release planning

• 6 years in product management including at least 3 years owning a consumer mobile app across iOS and Android

• At least 2 years of direct people management experience

• Proven track record of scaling a consumer app from 100K to 1M MAU

• Deep experience running live A/B testing and moving metrics like D1 retention engagement or conversion

• Strong technical literacy around mobile backend and AI/ML pipelines

• Genuine product taste and intuition for what makes consumer apps addictive and engaging

• Experience with social UGC or short-form media apps

• Shipping products where the core content is AI-generated

• Managing AI pipelines and understanding their impact on product quality and release cycles

• Background in hyper-casual gaming creator ecosystems or rapid prototyping environments

• Pure delivery or Scrum PM backgrounds who only execute backlogs prioritized by others

• Product Owner profiles who translate decisions rather than making them

• Lack of technical literacy regarding mobile backend or AI systems

• Enterprise or massive-scale consumer backgrounds where you only owned a narrow surface at 50M MAU

1. 45 minutes Founders interview (vision fit and background)

2. 1 hour Decision exercise (how youd approach our product challenges)

3. 30 minutes Spec & delivery interview (execution and technical depth)

• Full ownership of product direction in a high-growth startup

• Lead a talented cross-functional team in London

• Work at the cutting edge of AI-generated content and consumer mobile

• Shape the future of a TikTok-style gaming and creation platform

Ready to build something millions of people will use Apply now and lets talk about how youd approach scaling this product.