Product Director, Acquisition & Growth

As a Product Director Acquisition and Growth at J.P. Morgan Personal Investing you will set the vision and strategy for how prospects discover our products register onboard activate and become funded customers across Europe. You will act as the voice of the customer and own the end-to-end product lifecycle for acquisition and onboarding experiences across mobile and web. With a strong commitment to scalability resiliency and stability you will partner closely with cross-functional teams to deliver experiences that exceed customer expectations and drive measurable acquisition outcomes.

This role is about scaling customer acquisition in a regulated environment balancing ambitious commercial outcomes with compliance privacy and risk. You will own the foundational layer for commercial website customer onboarding campaign management and growth tooling optimising journeys through data-driven insights automation and journey redesign. Core capabilities include channel optimisation personalisation onboarding journeys in-app messaging and a robust attribution and data and events layer that powers product discovery and acquisition delivering a unified governed and scalable investment platform that enables speed experimentation and accountability.

Our Product team is at the heart of this venture focused on getting smart ideas into the hands of our customers. Were looking for senior leaders who bring a curious mindset thrive in collaborative squads and are passionate about acquisition and onboarding at scale. By their nature our people are also solution-oriented commercially savvy and have a head for fintech. We work in tribes and squads that focus on specific products and projects and depending on your strengths and interests youll have the opportunity to move between them.

Job responsibilities:

• Set the multi-year vision strategy and roadmap for customer acquisition and onboarding across Europe aligned to business objectives market opportunity and customer needs.
• Own the end-to-end acquisition funnel from first touch and product discovery through registration verification onboarding activation and funding with success measured through conversion drop-off and time-to-value.
• Drive product discovery and channel optimisation across web and mobile establishing clear governance to improve acquisition efficiency and ensure learning loops translate into roadmap decisions.
• Own personalisation and in-app messaging experiences that guide customers through onboarding and activation milestones in a timely contextual and compliant manner.
• Own the acquisition platform capabilities across attribution campaigns promotions and content management positioning this as a unified governed scalable investment platform that enables speed experimentation and accountability.
• Establish and govern attribution event taxonomy instrumentation and data quality so teams can make confident decisions and continuously monitor journey and channel metrics to identify friction improve flows and raise conversion.
• Embed a compliant experimentation and learning culture ensuring trade-offs balance customer outcomes risk and compliance requirements privacy and consent and platform resiliency.
• Ensure delivery is execution-ready and controlled translating strategy into clear requirements that comply with applicable regulation and internal policy with testing for coverage operational readiness and change management.
• Build strong partnerships across Engineering Marketing Data and Analytics Design Compliance Risk Privacy Controls and Governance and Operations collaborating to align priorities and deliver shared acquisition and onboarding outcomes.
• Lead third-party vendors that support onboarding and acquisition capabilities defining outcomes ensuring effective integration and measuring performance and ROI.
• Lead coach and develop a high-performing team of Product Managers setting clear goals and expectations strengthening talent and ensuring consistent delivery against the product vision and measurable outcomes.
• Support expansion into new investment services and geographies by scaling onboarding and acquisition capabilities in a compliant consistent and operationally robust way.

Required qualifications capabilities and skills

• 10 years of product management experience with significant leadership in customer acquisition and onboarding for investment platforms and or digital consumer banking.
• Proven track record of materially improving funnel conversion activation funding outcomes and acquisition efficiency at scale.
• Deep fluency in acquisition metrics attribution and experimentation with the ability to translate data into strategy prioritisation and measurable outcomes.
• Experience leading regulated digital onboarding including identity and verification authentication and MFA and KYC data capture delivered in a compliant and privacy-aware environment.
• Experience owning personalisation in-app messaging channel optimisation and the underlying attribution and data and events layer delivering instrumented governed capabilities that improve journeys.
• Excellent communication skills including the ability to explain regulatory policy and privacy considerations clearly to both technical and business stakeholders and to align senior leaders on trade-offs.
• Bachelors degree or equivalent.
• Preferred qualifications capabilities and skills
• MBA or relevant advanced degree.
• Experience delivering multi-country European rollouts including localisation regulatory variation and operating model readiness.
• Experience leading consent and privacy frameworks at scale including governance of data use for personalisation and measurement.
• Agile delivery experience in large multi-team product and engineering organisations.
• Demonstrated experience navigating matrix and complex organisations collaborating effectively across teams and functions at executive level.