PR Lead

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: PR Lead

Location: London United Kingdom

The Global PR Lead is OLIVERs senior earned media and thought leadership specialist accountable for PR strategy media relations executive profile development analyst and influencer engagement and crisis communications across OLIVERs key growth markets including the UK North America and EMEA.

Youll set the direction for the entire PR function manage and develop the PR Manager and personally lead the relationships and programmes that matter most senior journalist and editor relationships executive profiling for OLIVERs C-suite and managing directors and OLIVERs positioning with the industry analysts and marketing commentators who shape how the sector thinks.

Youllwork most closely with the Global Head of Marketing and Content & Campaigns Lead the three of you forming the core of OLIVERs reputation engine. The Global Head of Marketing sets the brand strategy and positioning; theContent & Campaigns Lead owns the content and channel delivery; you own the earned media executive profile and thought leadership programmes that build and protect OLIVERs credibility in the market. Together these three functionsare responsible forhow OLIVER is perceived.

Youll also collaborate with the Awards Lead and Demand Generation Lead ensuring award wins are amplified through PR channels and earned media activity is tracked and attributed to commercial outcomes.

• Global PR Strategy
  • Set and own OLIVERs global PR strategy across key growth markets defining the narrative priorities media mapping journalist and editor targeting and proactive and reactive pitching approach that builds OLIVERs credibility and visibility with enterprise and marketing industry audiences.
  • Develop a rolling annual PR calendar aligned to OLIVERs commercial priorities campaign activity awards programme and key market moments ensuring earned media is planned not reactive.
  • Build andmaintaina clear view of OLIVERs share of voice across key markets and media categories tracking coverage quality competitive positioning and narrative consistency and adjusting strategy accordingly.
  • Work closely with the Global Head of Marketing and Content & Campaigns Lead to ensure PR strategy is fully integrated with brand positioning content priorities and commercialobjectives acting as the earned media layer of a joined-up reputation programme.
  • Set PR strategy for key growth markets adapting global narrative and pitching approach for UK North America and EMEA audiences media landscapes and cultural contexts.
• Senior Media Relations
  • Build maintain and leverage senior journalist editor and media relationships across business marketing creative and trade media in OLIVERs key growth markets relationships that open doors secure quality coverage and give OLIVER a credible consistent voice in the conversations that matter.
  • Personally lead pitching and relationship management for OLIVERs highest-priority media targets bringing the senior credibility and relationship depth that the PR Manager cannot yet provide.
  • Write and edit press releases media pitches bylines and editorial materials to an exceptional standard setting the quality benchmark for all PR output and providing editorial direction to the PR Manager.
  • Identifyand respond to comment opportunities with speed and precision ensuring OLIVERs senior leaders are visible well-briefed and consistently represented in the conversations shaping the marketing and creative industries.
  • Manage major news announcements end toend:drafting approvals distribution and follow-up coordinating with the Global Head of Marketing and legal or commercial stakeholders whererequired.
• Executive Profiling & Personal Brand Building
  • Own and lead OLIVERs executive profiling programme personally building the public profiles of OLIVERs senior leaders including the Global CEO regional managing directors and other key executives in the marketing creative and business media landscape.
  • Develop bespoke personal brand strategies for each senior leader in alignment with the positioning framework set by the Global Head of Marketing: defining each leaders narrative areas of authority and the channels and opportunities most likely to build their profile with the audiences that matter commercially.
  • Secure and manage a consistent pipeline of high-quality profile-building opportunities bylines in tier-one marketing and business publications keynote and panel speaking engagements podcast appearances industry award nominations and LinkedIn thought leadership.
  • Brief and coach executives ahead of media engagements interviews and speaking appearances preparing talking pointsanticipatingquestions managing nerves and ensuring every appearance reinforces the leaders positioning and OLIVERs brand.
  • Track exec profile development as a measurable outcome building reporting frameworks thatdemonstrateprofile growth over time across media presence share of voice speaking engagements and audience reach.
• Thought Leadership Programme
  • Develop and manage OLIVERs thought leadership programme identifyingthe topics narratives and points of view that position OLIVER as a genuine authority in the in-house agency marketing transformation and creative effectiveness space.
  • Commission write and place high-quality thought leadership content working with internal subject matter experts and external contributors to develop bylines opinion pieces research-backed articles and industry commentary that earn attention and build credibility.
  • Ensure thought leadership narratives are aligned to the positioning set by the Global Head of Marketing and integrated across channels in collaboration with the Content & Campaigns Lead on owned channelamplification and the Awards Lead on recognition and case study narratives.
• Influencer & Analyst Relations
  • Build and manage OLIVERs relationships with the industry analysts marketing commentators and sector influencers who shape how enterprise marketing leaders think about in-house agencies and marketing transformation.
  • Develop a structured analyst engagement programme including regular briefings research participation co-created content and relationship management that builds OLIVERs credibility with the analyst community over time.
  • Identifyand activate relevant industry influencer relationships developing a partnership approach that is commercially considered brand-safe and aligned to the positioning set by the Global Head of Marketing.
  • Develop co-created content with analysts and partners ensuring OLIVERs narrative is accurately compellingly and consistently represented.
• Team Leadership & Development
  • Lead develop and be accountable for the PR Manager setting clear directionreviewingand improving their work providing structured feedback and supporting their growth as a PR professional.
  • Set quality standards for all PR output press releases pitches media lists reporting and briefing materials and hold the team to them consistently.
  • Build an organised well-documented PR function: media lists contact databases editorial calendars coverage archives and performance reporting infrastructure that gives the Global Head of Marketing and wider marketing team clear visibility of PR activity and outcomes.
  • Act as a senior resource and collaborator for the wider Global Marketing Team bringing PRexpertiseand media intelligence to campaign planning content strategy and reputation decisions.
• Performance & Measurement
  • Own PR performance reporting across the function tracking share of voice coverage quality and reach exec profile development backlink and SEO impact analyst engagement and pipeline attribution via UTM tracking.
  • Build andmaintainreporting frameworks that connect earned media activity to commercial outcomes presenting PR performance to the Global Head of Marketing with clear insight and actionable recommendations.
  • Use performance data to continuously refine strategy targeting and relationship priorities ensuring the PR programme is always improving and commercially accountable.
• Crisis & Issues Communications
  • Lead OLIVERs crisis andissuescommunications function developing andmaintainingcrisis frameworksmonitoringfor reputational risk and leading the response to any significant media or reputational issue with speed clarity and good judgement.
  • Act as the senior communications advisor to the Global Head of Marketing and Global CEO in reputational risk situations providing clear recommendations drafting holding statements and reactive responses and managing media relationships through difficult moments.
  • Ensure crisis communications protocols are documented current and understood across the Global Marketing Team and relevant senior stakeholders.
• Budget Ownership
  • Own and manage the PR function budget forecastingspendacross media tools distribution platforms events external PR support and analyst relations tracking costs raising purchase orders and reporting on budget performance to the Global Head of Marketing.
  • Drive cost efficiency across the PR function without compromising relationship quality or coverage ambition.
  • Report on PR ROI: connecting earned media investment to measurable commercial outputs coverage secured exec profiles built analyst relationships developed and pipeline contribution attributed.

• A proventrack recordas a senior PR leader in a B2B marketing services creative or professional services environment with demonstrable results in securing high-quality coverage in tier-one business marketing and trade media.
• Established senior-level relationships with journalists editors and media decision-makers relevant to the marketing creative and business press relationships built over time that you can activateimmediatelyand develop further in this role.
• A clear strategic view of how earned media builds long-term brand credibility and commercial reputation and the experience to turn that view into a programme that delivers measurable results.
• Experience leading a PR function or programme with full strategic ownership independently setting the direction and being accountable for the outcomes.
• A demonstrabletrack recordof building the personal brands and public profiles of senior marketing leaders you can point to specific executives whose media presence speaking reputation and industry profile you have materially grown.
• Experience working directly with C-suite and senior leadership briefing coaching challenging and advising at the highest level of an organisation.
• Expertiseinidentifyingand securing high-value profile-building opportunities: tier-one bylines keynote speaking engagements flagship podcast appearances and award nominations that build genuine authority in the marketing and creative industries.
• A strategic approach to exec profiling: able to develop a bespoke positioning and narrative for each senior leaderidentifythe opportunities that matter most for their specific profile goals and track progress over time.
• Experience running PR programmes across multiple markets including UK North America and EMEA with a clear understanding of how media landscapes journalist cultures and pitching approaches differ between markets.
• Confidence adapting a global PR strategy for local market relevance knowing which narratives travel and which needlocalisation andmanaging the tension between global consistency and local credibility.
• Experience building and managing media relationships in multiple markets simultaneously either personally or through in-market support.
• Exceptional writing skills: able to craft press releases bylines opinion pieces media pitches and executive briefing materials that are compelling strategically sharp and tailored precisely to the audience and publication.
• Experience developing and managing thought leadership programmes commissioning writing and placing content that builds genuine authority rather than simply occupying space.
• Strong editorial instinct: able toidentifythe stories worth telling the angles worth pitching and the moments worth reacting to and act on them quickly and decisively.
• Experience building and managing relationships with industry and marketing analysts including structured briefing programmes research collaboration and co-created content.
• A clear commercial view of analyst engagement: understanding which relationships matter most to OLIVERs positioning and how to develop them strategically over time.
• Experience managing influencer and industry voice relationships in a B2B context with a disciplined commercially considered approach to partnership and engagement.
• Proven experience leading crisis and issues communications managing reputational risk situations with speed clarity and good judgement at the most senior level of an organisation.
• ConfidenceadvisingCEO and senior leadership during a crisis providing clear recommendations under pressure andmaintainingcomposure in fast-moving high-stakes situations.
• Experience leading and developing PR practitioners setting direction reviewing work providing structured feedback and building capability within a team.
• A confident senior collaborator: able to work effectively as part of the reputation leadership trio alongside the Global Head of Marketing and Content & Campaigns Lead contributing to strategic decisions integrating PR into the broader commercial marketing programme and maintaining a joined-up approach to how OLIVER is perceived.
• Commercially accountable: understands how PR investment connects to pipeline and revenue builds the reporting todemonstrateit and is motivated to continuously improve that connection.
• Advanced use of Gen AI tools to enhance senior PR work media research synthesis pitch development press release drafting exec briefing preparation thought leadership ideation and coverage analysis.
• ExperienceestablishingAI-assisted workflows for a PR team setting quality standards for AI use and ensuring outputsmaintainthe precision voice accuracy and relationship sensitivity that senior PR demands.
• Ability to set governance frameworks for AI use in a PR context knowing where AI accelerates output and where human relationship intelligence editorial judgement and reputational instinct are non-negotiable.
• Agentic leadership: systematic approach to complex multi-market PR challenges able to build clear frameworks prioritise effectively across abroad programme and drive execution across a team without losing strategic coherence.
• Thought leadership on AIs role in communications able to engage credibly with the wider marketing team and industry on how AI is changing PR practice and where the disciplines human advantage lies.
• Formal degrees are welcome but not required. Equivalent experience counts. Experience can be gained through work study volunteering or self-directed learning.

Req ID: 17860

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BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

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OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

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