PR Account Manager, B2B Technology Burson
Job Summary
Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit
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Burson Tech team:
You will have the opportunity to develop under the guidance of some of the best in the industry and gain first-hand experience working on high-profile international brands. The experience of our 20 Technology team enables us to deliver integrated communications spanning corporate B2B technology digital & social executive positioning analyst relations content marketing and public affairs. We deeply understand complex technology ecosystems enterprise decision-makers B2B audiences and the power of strategic influence.
Having a passion for enterprise and B2B technology is essential for this role as you will be working with some of the worlds most impactful technology innovators. We believe that technology has the power to enhance human experience drive business transformation and redefine industries as we enter a new era of intelligence. Whetheritsenterprise cloud solutions semiconductor innovation infrastructure cybersecurity or AI-driven platforms we are dedicated to turning complex technological capabilities into compelling business-first narratives.
More about the role:
The team is looking to recruit an Account Manager to work across a portfolio of leading global B2B technology clientsspanning industry heavyweights and innovators such as Adobe Qualcomm Dell Technologies and ICANN among others.
The role involves taking on a trusted consultative position for key client contacts leading the execution of integrated B2B communication strategies and driving daily account operations.
What youll do:
- Client Relationship Management:Serving as the primary day-to-day contact for mid-level clients leading regular status touchpoints ensuring proactive upward communication andanticipatingclient needs.
- Complex Tech Translation:Distilling intricate technical products architectures and announcements into sharp compelling narratives tailored for business and enterprise audiences.
- Workstream Ownership:Driving key deliverables and campaign workstreams frominceptionto completion ensuring projects are delivered on strategy on schedule and to the highest quality standard.
- Media Liaison & Content Creation:Leading daily B2B trade and tier-1 business media outreach. Collaborating with the team to craft high-impact press materials including thought leadership blogs press releases briefing notes and executive Q&As.
- Strategic Planning & Account Growth:Contributing actively to client planning sessions drafting project proposals and spotting organic growth opportunities for existing accounts.
- Data-Driven Insights:Partnering with intelligence analysts and strategists to evaluate campaign data and deliver actionable insights and recommendations to clients.
Experience that contributes to success:
- B2B Experience:Prior experience in B2B technologyORa background in another B2B sector with a keen curiosity and passion to immerse yourself in the B2B tech space.
- Technical Aptitude:A fast-learning mindset with the ability to get up to speed quickly on complex technical subject matter.
- B2B Media Instincts:A proventrack recordin media relations with an understanding of what makes a strong B2B narrative for business and trade press.
- Independence & Professional Confidence:The self-assurance to advise mid-level clients independently and represent the agency with authority.
- Operational Excellence:Exceptional attention to detail strong time-management skills and a high degree of personal accountability for your workstreams.
- Problem-Solving & Critical Thinking:A proactive solutions-oriented approach when navigating complex challenges or tight deadlines.
- Team Leadership & Collaboration:A positive supportive team player who enjoys mentoring junior colleagues and collaborating effectively across Bursons global network.
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Required Experience:
IC
About Company
Burson is the global leader in communications, purpose built to create value for our clients through reputation.