PPC Specialist, Boots Republic of Ireland

Location:Nottingham
Contract:Permanent
Recruitment Partner: Joanne Walker
PPC Specialist Boots Republic of Ireland

About the role:
Republic of Ireland (ROI) E-commerce team sits within our ROI trading team andis responsible fordriving forward the E-commerce Strategy for Boots ROI covering performance marketing channels such as PPC Affiliates and SEO.

We are looking for a PPC Specialist to join our growing E-commerce team working across our Paid Searchaccounts whichdrive performance for all Boots ROI product categories. You willbe responsible forthe day-to-day management and trading of the PPC accounts in collaboration with our agenciesidentifyinggrowth opportunities working with the latest insights and advancements with support from our teams at Google and Bing. You will also support the E-commerce Manager in the development of the Boots Performance Strategy for Paid Search

Key Responsibilities:
Managing the day-to-day delivery of the PPC strategy for all key product categories including budget management optimising towards core ROAS KPIs setting priorities and giving direction to our Agency PPC team.
Driving Strategy development change and innovation in the Paid Search space supporting the E-commerce Manager in integrating industry leading technology new biddingapproachesand shopping sophistication taking the lead on key projects all in the name of driving growth.
Measurement and reporting; producing reports and communicating Paid Search results to internal and external stakeholders continuouslyshowcasingthe value being driven by the PPC channel.
Working closely with internal stakeholders across Ecommerce Marketing and Finance to ensure the PPC channel is supporting business priorities wider marketingcampaignsand key projects.
The management of a Tier One Google Account and working inclose proximitywith some of the best Retail talent Google has to offer.
Direct line management responsibility of 1 x E-commerce Executive.

Whatyoullneed to have:
At least 2-3 years of PPC experience within a similar role
Experience in a similar PPC role at either agency or in-house level (hands on experience with SA360 Google Analytics and Google Ads is desirable).
Proficiency in managing large scale marketing budgets and ensuringoptimaldeployment in-channel.
A passion for PPC and innovation in this space with a performance-driven growth mindset keen to makea huge differenceacross one of the ROIs biggest healthcareretailer.
Strong attention to detail and analytical skills are essential as are the ability to craft a story from data.
A passion for the wider landscape of Digital Marketing with a hunger for developing your knowledge.

Why Boots:
At Boots we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

Our benefits:
Boots Retirement Savings Plan
Discretionary annual bonus
Generous employee discounts
Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
Flexible benefits scheme including holiday buying discounted gym membership life assurance activity passes and more.
Access to free 24/7 counselling and support through TELUS Health our Employee Assistance Programme.
We havea great rangeof benefits in addition to the above that offer flexibility to suit you - find out more at (Please note any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)

Whats next:
If your application is successful our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasionyoullbe notified by email.

Where a role is advertised as full-time we are open to discussing part-time and job share options during the application process. If yourequireadditionalsupport as part of the application and interview process we are happy to provide reasonable adjustments to help you to be at your best.