PPC Manager (B2B) 12m FTC
Job Summary
Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.
Role: PPC Manager (B2B) - 12 month fixed term contact
Location: London United Kingdom
This is an 12 month FTC oopportunity to shape and scale pan-European search and lead gen for a leading global brand at a pivotal moment of transformation. Youll play a central role in building a high-impact performance engine across markets helping move the programme from stable BAU to measurable commercial growth.
This role will leadthedelivery of the PPC / Lead Gen proposal across markets owning the end-to-end design implementationscalingand optimisation of search activity (paid search shopping Performance Max branded non-branded search and channel experimentation).
Translate the strategy into operational plans campaign architectures measurement and governance ensuring successful market launches smooth transition reliable performancereportingand continuous scale.
Build and lead a high-performing search capability working with the accounts team commercialstakeholdersand creative partners to deliver measurable growth and efficient ROI across large multi-market businesses.
This role is right for you if...
- You are a search specialist with proven experience scaling paid search at enterprise scale (multi-market multi-product complex stakeholder environments).
- You combine hands-on technicalexpertise(campaign build bidding automation feeds measurement) with strong commercial judgement and the ability to present and win stakeholder buy-in.
- You enjoy translating strategy into repeatable operating models and leading teams to deliver consistent accountable results.
You will be the single point of ownership for delivering the partner proposal. This includes campaign structureandmulti-market roll-out plansworking withlocalisation/transcreationteam transition plans data/measurementdesignand operational governance.
Day to dayyoullrun the searchstrategy setprioritisationacross markets/business unitsallocatebudget andresource define experiments and scale winners.
Youllbe supported byan Account Director Analytics Director andPerformance Marketing Director and youwill line-manage a Performance Marketing Executive who will report into you and help run execution and campaignoptimisation.
Youllwork closely with creative analyticstechand commercial stakeholders to ensure campaign creatives funnels and data capture areoptimisedfor measurement and scale.
- Lead the implementation andoperationalisationof thestrategy: campaign architecture marketprioritisationandlaunch sequencing.
- Define and own KPIs and dashboards (performance budget pacing lift incremental ROI) and ensuretimelyaccurateMI to inform decisions.
- Scale campaigns across markets:localisation/transcreation audience strategies feed and landing page requirements and creative testingprogrammes.
- Setgovernance and access controls for ad accounts and platforms; definesecurity andsafe automation guardrails and change control processes.
- Design and run test & learn frameworks toidentifyscalable growth levers and feed insights back into channel & creative teams.
- Line-manage the Performance Marketing Executive: set priorities coachand develop capability.
- Collaborate with the accounts team to manage commercial scope SLAs and client communications to ensure alignment and transparency.
- Proven track record (typically 5 years) delivering and scaling paid search in large businesses or via agency partnerships for enterprise clients.
- Deepexpertiseacross Google Ads (Search Shopping Performance Max) Microsoft Ads feed/merchantcentremanagement and experience with large account structures and cross-market roll outs.
- Strong experience of automated bidding strategies campaign experimentation and applying automation safely at scale.
- Clear commercial focus - ability to build forecasts financial plans ROAS/CPA targets and to manage pacing against multi-million (or higher) budgets.
- Excellent leadership and stakeholder management skills - capable of motivating a direct team coordinating with an accounts team and presenting to senior client stakeholders.
- Experience working across international markets with sensitivity to localisation language and transcreation needs.
- Demonstrable experience scaling search campaigns with significant monthly spend and multi-market complexity.
- Experience owning end-to-end delivery of paid search programmes (planning launch optimisation scaling governance).
- Experience managing a team and working closely with client-side account teams.
- Required Skills:
- Technical: GA4 Google Tag Manager (or server-side tagging) familiarity with programmatic/paid social integration and marketing APIs.
- Platform experience: Google Ads certifications Shopping/MC Performance Max Microsoft Ads and Search Ads (or similar).
- Analytical: comfortable with attributionconcepts incrementality testingand translating data into actionable optimisation plans.
- Process and programme management: able to build transition plans operating models and run cross-functional rollouts at pace.
- Communication and presentation: able to explain technical approaches in client-friendly language and to present performance and roadmaps to senior stakeholders.
- B2B lead generation and/or large e-commerce experience.
- Experience with enterprise-level ad account governance agency transitions and platform migrations.
- Familiarity with privacy-led measurement approaches and consented data architectures.
Req ID: 17453
#LI-SL1 #LI-Hybrid #LI-midsenior
Our values shape everything we do:
BeAmbitiousto succeed
BeImaginativeto push the boundaries of whats possible
BeInspirationalto do groundbreaking work
Bealways learningand listening to understand
BeResults-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community clients and creations
OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.
Required Experience:
Manager
About Company
Oliver are the world's first and only advertising company to build in-house marketing teams and ecosystems. Your very own in house media agency.