Personalisation Audience Manager

The Role:

We are looking for a highly analytical and commercially minded Personalisation Audience Manager to lead the development management and optimisation of customer audiences across digital and marketing channels.

This role will sit within the Personalisation function and play a critical role in scaling customer segmentation audience strategy and cross-channel personalisation capabilities through data process improvement and AI-driven approaches.

This is a highly collaborative role that combines customer insight technical understanding stakeholder management and strategic thinking.

Key Responsibilities:

• Manage day-to-day audience and segmentation requirements within the Customer Data Platform from a business perspective.
• Own the definition governance and ongoing optimisation of key customer audiences used across onsite and marketing channels.
• Develop scalable and reusable audience frameworks that support acquisition retention conversion loyalty and lifecycle marketing objectives while aligning to wider business priorities.
• Partner closely with Marketing teams to understand channel requirements customer targeting needs and cross-channel journey opportunities.
• Work collaboratively with Product teams to define and prioritise CDP enhancements and personalisation capabilities.
• Support the wider Personalisation team with audience insights segmentation logic and data requirements.
• Collaborate with Analytics teams to develop customer audience and performance reporting frameworks.
• Own Audience reporting to drive audience strategy across on and off site.
• Align audience strategies across onsite experiences and marketing activation channels to ensure consistency and effectiveness.
• Conduct deep dives into customer journey and behavioural data at a segment level to identify opportunities for optimisation and growth.
• Use customer insight and performance data to create recommendations and strategic roadmaps focused on improving key KPIs including CVR retention engagement and customer lifetime value across key segments.
• Drive scalable personalisation and segmentation initiatives through automation AI and process improvements.
• Champion a test-and-learn culture within audience management segmentation and personalisation practices.
• Manage and mentor 1 direct report.

Qualifications :

• Experience working with Customer Data Platforms (CDPs) audience segmentation or customer data management.
• Strong understanding of customer lifecycle marketing and personalisation strategies.
• Experience partnering with cross-functional teams including Marketing Product Analytics and Data.
• Strong analytical skills with the ability to interpret customer behaviour and performance data.
• Experience building audience strategies and segmentation frameworks across digital channels.
• Commercially focused mindset with experience linking audience performance to business KPIs.
• Strong stakeholder management and communication skills.
• Ability to manage multiple priorities in a fast-paced environment.

Additional Information :

Along with your benefits package we also offer a wide range of perks for our colleagues: 

Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.  

Retail Reconnect -In order to build the planets most admired and compelling brand ecosystem all employees must understand our business product and customers. Each financial year head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline and to bring ideas back to the office which will improve how we work. 

Fearless 1200 - Fearless 1200 is our way of recognising our growth. Its bold ambitious and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how were rewarded check out the video link to find out more -  Welfare 

Frasers Fit- Our Everlast Gyms Team are on a mission to make our workforce the best and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical Financial & Mental wellbeing. The app is accessible for every employee and includes training nutrition and lifestyle advice- all completely free. 

Retail Trust- We know that its not just about physical health mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline wellness hub counselling and financial/legal support. 

Whats next 

Our Recruitment Team will be reviewing applications and all candidates will receive a response whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter - this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate one or two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action. 

Remote Work :

No

Employment Type :

Full-time